---
product_id: 77379376
title: "Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator, Remove Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (Gallon)"
brand: "lillian ruff"
price: "VT35391"
currency: VUV
in_stock: true
reviews_count: 9
category: "Lillian Ruff"
url: https://www.desertcart.vu/products/77379376-lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-professional-whitening
store_origin: VU
region: Vanuatu
---

# Ultra brightening formula Aloe & Provitamin B5 for skin relief Concentrated gallon size, long-lasting Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator, Remove Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (Gallon)

**Brand:** lillian ruff
**Price:** VT35391
**Availability:** ✅ In Stock

## Summary

> 🐾 Brighten your pup’s day with every wash!

## Quick Answers

- **What is this?** Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator, Remove Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (Gallon) by lillian ruff
- **How much does it cost?** VT35391 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/77379376-lillian-ruff-pro-formula-ultra-brightening-dog-shampoo-professional-whitening)

## Best For

- lillian ruff enthusiasts

## Why This Product

- Trusted lillian ruff brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted by Pros:** Preferred by vets and groomers worldwide for professional-grade results.
- • **Spa-Quality Calm:** Infused with natural coconut extracts for a soothing, stress-free bath experience.
- • **Skin-Loving Formula:** pH-balanced, sulfate-free, paraben-free, cruelty-free, and vegan for gentle care.
- • **Brilliant Coat Boost:** Transforms dull fur into radiant shine with a rich, easy-rinse lather.
- • **Effortless Whitening:** Concentrated violet pigments brighten whites & colors using minimal product.

## Overview

Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo is a professional-grade, gallon-sized pet shampoo designed to whiten and brighten all coat colors while eliminating odors and stains. Enriched with aloe and provitamin B5, it soothes dry, itchy skin and features a calming coconut scent. This concentrated, cruelty-free formula is pH-balanced and free from sulfates, parabens, and gluten, making it a trusted choice for both pet owners and grooming professionals.

## Description

Where Luxury Meets Pet Care We believe your pet deserves the same level of care and quality you expect for yourself. Our products are crafted with clean, naturally derived ingredients , pH-balanced formulations , and gentle, science-backed blends that nourish skin and coat from the inside out. Where Luxury Meets Pet Care We believe your pet deserves the same level of care and quality you expect for yourself. Our products are crafted with clean, naturally derived ingredients , pH-balanced formulations , and gentle, science-backed blends that nourish skin and coat from the inside out. Customer Favorites Visit the Store Customer Favorites Visit the Store What problem are we solving? We created Lillian Ruff and RUFF because pets deserve better. Unlike harsh, low-quality shampoos, our human-grade formulas offer the same safety and quality you’d expect for yourself or your family. What makes our products unique? We offer salon-quality dog shampoos and conditioners designed for both home grooming and professional salons. Our concentrated formulas deliver rich lather, faster rinsing, and longer-lasting freshness—providing the same professional results groomers trust, now available to every pet parent. What problem are we solving? We created Lillian Ruff and RUFF because pets deserve better. Unlike harsh, low-quality shampoos, our human-grade formulas offer the same safety and quality you’d expect for yourself or your family. What makes our products unique? We offer salon-quality dog shampoos and conditioners designed for both home grooming and professional salons. Our concentrated formulas deliver rich lather, faster rinsing, and longer-lasting freshness—providing the same professional results groomers trust, now available to every pet parent. Designed for Sensitive Skin Lillian Ruff provides skin-soothing care made for allergy-prone pets—relieving itch, dryness, and irritation fast. Designed for Sensitive Skin Lillian Ruff provides skin-soothing care made for allergy-prone pets—relieving itch, dryness, and irritation fast. Itch Relief Formula Visit the Store Itch Relief Formula Professional Whitening Power Our advanced ultra-whitening formulas restore brilliant whites, target tear stains, and give professional, salon-quality results. Professional Whitening Power Our advanced ultra-whitening formulas restore brilliant whites, target tear stains, and give professional, salon-quality results. Advanced Whitening Care Visit the Store Advanced Whitening Care Waterless Grooming Our dry dog shampoo spray refreshes coats, eliminates odor, and leaves pets soft and clean without the need for water. Waterless Grooming Our dry dog shampoo spray refreshes coats, eliminates odor, and leaves pets soft and clean without the need for water. No-Rinse Dog Shampoo Visit the Store No-Rinse Dog Shampoo Every Need For Every breed. Built for thick, double-coated, odor-prone breeds—RUFF by Lillian Ruff cleans deep, removes odor, and soothes sensitive skin. Every Need For Every breed. Built for thick, double-coated, odor-prone breeds—RUFF by Lillian Ruff cleans deep, removes odor, and soothes sensitive skin. Deep Clean for Big Dogs Visit the Store Deep Clean for Big Dogs Tailored for Every Need Our shampoos and conditioners are crafted with clean, plant-based ingredients and trusted by professional groomers and veterinarians for their consistent, high-performance results. Whether it’s sensitive skin relief, deep cleansing, odor control, or coat brightening, every blend delivers visible improvement after one wash Our Commitment to Quality At Lillian Ruff, quality isn’t an afterthought, it’s our foundation. Our proprietary blends combine science, nature, and safety to deliver luxury pet care that works. Tailored for Every Need Our shampoos and conditioners are crafted with clean, plant-based ingredients and trusted by professional groomers and veterinarians for their consistent, high-performance results. Whether it’s sensitive skin relief, deep cleansing, odor control, or coat brightening, every blend delivers visible improvement after one wash Our Commitment to Quality At Lillian Ruff, quality isn’t an afterthought, it’s our foundation. Our proprietary blends combine science, nature, and safety to deliver luxury pet care that works. Pro Size. Premium Power. Formulated for professionals —our gallon sizes and concentrated blends give groomers the power and performance they need. Pro Size. Premium Power. Formulated for professionals —our gallon sizes and concentrated blends give groomers the power and performance they need. Professional Gallon Sizes Visit the Store Professional Gallon Sizes Total Pet Wellness Lillian Ruff is your source for Total Pet Care — premium grooming, oral , and ear wellness in one line. Total Pet Wellness Lillian Ruff is your source for Total Pet Care — premium grooming, oral , and ear wellness in one line. Total Ear & Oral Care Visit the Store Total Ear & Oral Care

Review: Excellent, excellent product. Company has Integrity; very important to me as a consumer. - I like the fact that your company told the truth about what this product will do. I bought the Whitening Shampoo & Leave in conditioner. My little 12 lb Coco is all dog‼️ She gets into everything & gets quite dingy. I’ve tried other products that profess to whiten the coat, they LIED! Your whitening shampoo far exceeded my expectation. You have me as a customer for life. I have for in my pack and I will definitely purchase more of your products as long as your products continue with the integrity that it now has. Your product was a little pricey but it was well worth the money I spent. I didn’t have to use much shampoo, it lathered richly, it softens the coat nicely, adds shine, not drying to skin and smells great. I am very pleased with my purchase and will recommend to all of my dog loving friends. On a scale of 1 to 10; 10 being highest, I rate this Whitening Shampoo a “20”‼️‼️
Review: Nice Shampoo for Animals - This shampoo works nicely, and smells amazing. It doesn’t stain purple, but brightens just enough. We used on my son’s show steer that had grass stains.

## Features

- Unrivaled Brightening Formula: Say goodbye to dull fur with our Coconut Brightening pet shampoo. Perfect for short to long coats, its unique formula produces a rich lather that rinses off effortlessly, brightening whites and enhancing coat colors. Unlike other whitening shampoos, Lillian Ruff Brightening Shampoo is suitable for all coat colors, ensuring a vibrant and refreshed look every time.
- Calm & Relax: Indulge your dog with the pampering they deserve using our Brightening Shampoo, infused with natural coconut extracts. Turn every bath into a serene spa session, gently soothing your pet while effectively cleansing and brightening all coat colors. Delight in the calming coconut aroma that lingers, ensuring your pet emerges feeling refreshed and relaxed after every wash.
- Less is More: With its concentrated violet pigments, a little goes a long way, Experience nourishing softness and ultimate whitening with minimal product usage, saving you time and money while ensuring your pet receives the best care.
- Made in the USA: Proudly manufactured in the USA to the highest standards, our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan.
- A Brand Used by Professionals – Lillian Ruff serves professional vets and groomers all over the world thanks to our gentle formula and quality ingredients. Everything at Lillian Ruff is produced to human standards and formulated for Pets.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0777TRVTX |
| Best Sellers Rank | #6,371 in Pet Supplies ( See Top 100 in Pet Supplies ) #53 in Dog Shampoos |
| Brand | Lillian Ruff |
| Brand Name | Lillian Ruff |
| Customer Reviews | 4.7 out of 5 stars 287 Reviews |
| Item Form | Liquid |
| Liquid Volume | 128 Fluid Ounces |
| Manufacturer | Premium Shoppe |
| Manufacturer Part Number | unknown |
| Material Type Free | Cruelty Free, Gluten Free, Paraben Free, Sulfate Free, Tear Free |
| Product Benefits | A pet shampoo designed to brighten & whiten coats & hydrate pet skin |
| Recommended Uses For Product | dog grooming, tear stains, pet shampoo |
| Scent | Coconut |
| Scent Name | Coconut |
| Special Ingredients | Aloe |
| Target Species | Dog |
| UPC | 806149561040 |
| Unit Count | 128 Fluid Ounces |

## Product Details

- **Brand:** Lillian Ruff
- **Material Type Free:** Cruelty Free, Gluten Free, Paraben Free, Sulfate Free, Tear Free
- **Product Benefits:** A pet shampoo designed to brighten & whiten coats & hydrate pet skin
- **Recommended Uses For Product:** dog grooming, tear stains, pet shampoo
- **Scent:** Coconut

## Images

![Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator, Remove Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (Gallon) - Image 1](https://m.media-amazon.com/images/I/61B2PBYWwpL.jpg)
![Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator, Remove Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (Gallon) - Image 2](https://m.media-amazon.com/images/I/71yRa-bKvDL.jpg)
![Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator, Remove Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (Gallon) - Image 3](https://m.media-amazon.com/images/I/715-pcQamKL.jpg)
![Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator, Remove Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (Gallon) - Image 4](https://m.media-amazon.com/images/I/71mVF92j5-L.jpg)
![Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator, Remove Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (Gallon) - Image 5](https://m.media-amazon.com/images/I/61UYL56IK0L.jpg)

## Available Options

This product comes in different **Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent, excellent product. Company has Integrity; very important to me as a consumer.
*by D***S on May 28, 2021*

I like the fact that your company told the truth about what this product will do. I bought the Whitening Shampoo & Leave in conditioner. My little 12 lb Coco is all dog‼️ She gets into everything & gets quite dingy. I’ve tried other products that profess to whiten the coat, they LIED! Your whitening shampoo far exceeded my expectation. You have me as a customer for life. I have for in my pack and I will definitely purchase more of your products as long as your products continue with the integrity that it now has. Your product was a little pricey but it was well worth the money I spent. I didn’t have to use much shampoo, it lathered richly, it softens the coat nicely, adds shine, not drying to skin and smells great. I am very pleased with my purchase and will recommend to all of my dog loving friends. On a scale of 1 to 10; 10 being highest, I rate this Whitening Shampoo a “20”‼️‼️

### ⭐⭐⭐⭐⭐ Nice Shampoo for Animals
*by C***N on December 30, 2025*

This shampoo works nicely, and smells amazing. It doesn’t stain purple, but brightens just enough. We used on my son’s show steer that had grass stains.

### ⭐⭐⭐⭐⭐ High quality
*by A***R on November 12, 2025*

I'm a pet groomer,first time using this brand. It is a high quality conditioning shampoo, that brightens and cleans well.

## Frequently Bought Together

- Lillian Ruff Ultra-Brightening Professional Whitening Shampoo for Dogs with Aloe & Coconut Oil for Dry Skin & Itch Relief - pH-Balanced Dog Whitening Shampoo Remove Stains, Yellowing, & Odor (Gallon)
- Lillian Ruff Calming Oatmeal Pet Conditioner for Dry Skin & Itch Relief with Aloe & Hydrating Essential Oils - Replenish Moisture & Deodorize - Soothing Conditioner for Normal/Sensitive Skin (Gallon)
- Lillian Ruff Calming Oatmeal Pet Shampoo for Dry Skin & Itch Relief with Aloe & Hydrating Essential Oils - Replenish Moisture & Deodorize - Tearless Dog Shampoo for Normal/Sensitive Skin (Gallon)

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-06-06*