---
product_id: 77603575
title: "Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Hardcover – 5 May 2004"
brand: "kumar"
price: "VT6266"
currency: VUV
in_stock: false
reviews_count: 7
url: https://www.desertcart.vu/products/77603575-marketing-as-strategy-understanding-the-ceos-agenda-for-driving-growth
store_origin: VU
region: Vanuatu
---

# Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Hardcover – 5 May 2004

**Brand:** kumar
**Price:** VT6266
**Availability:** ❌ Out of Stock

## Quick Answers

- **What is this?** Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Hardcover – 5 May 2004 by kumar
- **How much does it cost?** VT6266 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/77603575-marketing-as-strategy-understanding-the-ceos-agenda-for-driving-growth)

## Best For

- kumar enthusiasts

## Why This Product

- Trusted kumar brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #3,982,033 in Books ( See Top 100 in Books ) #7,624 in Systems & Planning #12,258 in Marketing (Books) |
| Customer Reviews | 4.3 out of 5 stars 31 Reviews |

## Images

![Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Hardcover – 5 May 2004 - Image 1](https://m.media-amazon.com/images/I/91RFXvWUvyL.jpg)
![Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Hardcover – 5 May 2004 - Image 2](https://m.media-amazon.com/images/I/91UG2vcBkaL.jpg)
![Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Hardcover – 5 May 2004 - Image 3](https://m.media-amazon.com/images/I/91IiMxxUo4L.jpg)
![Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Hardcover – 5 May 2004 - Image 4](https://m.media-amazon.com/images/I/91cBCJ6IAoL.jpg)
![Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation Hardcover – 5 May 2004 - Image 5](https://m.media-amazon.com/images/I/91pADdUjLLL.jpg)

## Customer Reviews

### ⭐⭐⭐ 







  
  
    Three Stars
  

*by A***R on Reviewed in India on 23 June 2017*

good book to read

### ⭐⭐⭐⭐⭐ 







  
  
    Ideal for those who want to conbine theiry with practise.
  

*by C***N on Reviewed in the United Kingdom on 16 April 2019*

By way of background, my motivation for buying this book was that i had nearly twenty years ago, read and enjoyed this book. The book comprises messages rendered simple by a skilful academic, whose thinking was consistent with much thinking of the emerging entrepreneurial canon of the 2000s. A good practical book, that may not have received the acclaim it was probably due. Ideal for the marketer or entrepreneur who wants to combine theory with practice.

### ⭐⭐⭐⭐⭐ 







  
  
    A+++
  

*by A***D on Reviewed in the United Kingdom on 30 December 2014*

great book

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---

*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-16*