---
product_id: 791273693
title: "L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "VT11313"
currency: VUV
in_stock: true
reviews_count: 7
category: "L'oreal Paris"
url: https://www.desertcart.vu/products/791273693-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color
store_origin: VU
region: Vanuatu
---

# Up to 9 weeks fade-defying color Vitamin E-infused Shine Protect Conditioner No-drip gel formula for precise application L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** VT11313
**Availability:** ✅ In Stock

## Summary

> ✨ Own your glow with fade-defying brilliance!

## Quick Answers

- **What is this?** L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** VT11313 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/791273693-loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Salon-Quality Shine:** Infused with Vitamin E and UV filters, our Shine Protect Conditioner locks in color brilliance and silky softness.
- • **Complete At-Home Kit:** Everything you need in one box—color gel, developer crème, gloves, and expert instructions for flawless results.
- • **Long-Lasting Radiance:** Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no dullness.
- • **Precision No-Drip Gel:** Experience mess-free, easy application with our innovative no-drip gel formula that clings perfectly to every strand.
- • **All Hair Types Welcome:** Formulated to deliver rich, natural black color and gray coverage for every hair texture and type.

## Overview

L'Oreal Paris Superior Preference Permanent Hair Color in Natural Black offers a luxurious, fade-resistant formula that delivers rich, luminous color and gray coverage for up to 9 weeks. Featuring a no-drip gel texture for precise application and a Vitamin E-infused Shine Protect Conditioner, this all-in-one kit ensures salon-quality shine and silky hair for all hair types.

## Description

Our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Review: 1/5 - And the color changed disappeared as if i haven't dyed my hair
Review: Don't buy it - No ash tone at all, plain light brown color. Waisted money!

## Features

- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CLBFSD66 |
| ASIN  | B0CLBFSD66 |
| Best Sellers Rank | #8,135 in Beauty ( See Top 100 in Beauty ) #96 in Permanent Hair Color |
| Brand Name | L'Oreal Paris |
| Color | 02 Natural Black |
| Container Type | Box |
| Customer Reviews | 4.5 4.5 out of 5 stars (21,313) |
| Customer reviews | 4.5 4.5 out of 5 stars (21,313) |
| Date First Available  | 15 October 2025 |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249682838 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Gel |
| Item Weight | 1 Ounces |
| Item model number  | 0071249682838 |
| Manufacturer | L'Oreal Paris |
| Manufacturer  | L'Oreal Paris |
| Material Features | Hypoallergenic, Fade Resistant |
| Material Type Free | Ammonia Free, Sulfate Free, Paraben Free |
| Number of Items | 1 |
| Product Benefits | Hair Coloring |
| Product Dimensions  | 15.88 x 8.89 x 15.88 cm; 28.35 g |
| UPC | 071249682838 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 02 Natural Black
- **Item form:** Gel
- **Package information:** Box
- **Product benefits:** Hair Coloring

## Images

![L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81fLm8eTu5L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

## Customer Reviews

### ⭐ 1/5
*by D***S on 21 March 2026*

And the color changed disappeared as if i haven't dyed my hair

### ⭐ Don't buy it
*by L***A on 18 February 2024*

No ash tone at all, plain light brown color. Waisted money!

### ⭐⭐⭐⭐⭐ Review
*by K***M on 18 June 2020*

I love it. The color is so pretty and it doesn't smell. I will buy it again.

## Frequently Bought Together

- L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Black 2, 1 Hair Dye Kit
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 1.0 Ultimate Black, Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 3 Natural Black, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

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*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-13*