---
product_id: 97788496
title: "Strategic Brand Management: Building, Measuring, and Managing Brand Equity"
price: "VT19035"
currency: VUV
in_stock: true
reviews_count: 11
url: https://www.desertcart.vu/products/97788496-strategic-brand-management-building-measuring-and-managing-brand-equity
store_origin: VU
region: Vanuatu
---

# Strategic Brand Management: Building, Measuring, and Managing Brand Equity

**Price:** VT19035
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Strategic Brand Management: Building, Measuring, and Managing Brand Equity
- **How much does it cost?** VT19035 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.vu](https://www.desertcart.vu/products/97788496-strategic-brand-management-building-measuring-and-managing-brand-equity)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Strategic Brand Management: Building, Measuring, and Managing Brand Equity [Kevin Lane Keller] on desertcart.com. *FREE* shipping on qualifying offers. Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Review: THE reference on brand management - Keller delivers a clear, thorough approach to building and managing a brand. Period. Should be required reading for anyone in business!
Review: It's a text book but very easy to read for anyone looking to develop their brand ... - This is the bed text book I've read to understand the concept of brands and brand management. It's a text book but very easy to read for anyone looking to develop their brand internally.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #215,938 in Books ( See Top 100 in Books ) #32 in Product Management #78 in Business Marketing |
| Customer Reviews | 4.2 4.2 out of 5 stars (36) |
| Dimensions  | 8.25 x 1.25 x 10 inches |
| Edition  | 3rd |
| ISBN-10  | 0131888595 |
| ISBN-13  | 978-0131888593 |
| Item Weight  | 3.25 pounds |
| Language  | English |
| Print length  | 692 pages |
| Publication date  | January 1, 2007 |
| Publisher  | Pearson College Div |

## Images

![Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Image 1](https://m.media-amazon.com/images/I/914OBpnmXnL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ THE reference on brand management
*by K***E on March 22, 2014*

Keller delivers a clear, thorough approach to building and managing a brand. Period. Should be required reading for anyone in business!

### ⭐⭐⭐⭐⭐ It's a text book but very easy to read for anyone looking to develop their brand ...
*by T***1 on August 10, 2015*

This is the bed text book I've read to understand the concept of brands and brand management. It's a text book but very easy to read for anyone looking to develop their brand internally.

### ⭐⭐⭐⭐ Loved them.
*by N***E on December 24, 2014*

Required reading for me, but overall I found the text to be well written and kept my interest level. I actually looked forward to the vast amounts of reading required because it was interesting stuff. The end of chapter case studies sealed the deal. Loved them.

## Frequently Bought Together

- Strategic Brand Management: Building, Measuring, and Managing Brand Equity
- ISE New Products Management (ISE HED IRWIN MARKETING)

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.vu/products/97788496-strategic-brand-management-building-measuring-and-managing-brand-equity](https://www.desertcart.vu/products/97788496-strategic-brand-management-building-measuring-and-managing-brand-equity)

---

*Product available on Desertcart Vanuatu*
*Store origin: VU*
*Last updated: 2026-05-17*