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I cannot say enough good things about this book for aspiring/starting/could-be-better professional food photographers: excellent how-tos covering all areas of your business. I'm currently a student in a commercial photography program with the hopes of eventually being a pro food photographer, and am very impressed by Campbell's deep knowledge.This may be overkill if all you want is to take better pictures for, say, a food blog. This book really shines in its deep level of detail for shooting for advertising and commercial. When you're shooting for a client who'll dictate the parameters and scrutinize the outcome, you really have to nail all the details of the shot, plus look professional to agency reps, etc.I got the Kindle version which looks fantastic on an iPad (and is cheaper than paper), and happy to have it with me to consult anytime.

Teri's book is literally the only Food Photography book for professionals out there. Believe me I've seen them ALL. There are soooo many books, tutorial videos, ect out there....but 99.9% of them are geared toward the extreme amateur, or food blogger and written by a food blogger...not a photographer. If your looking at any of those as an option...I can give you the summary of every single one of them: they are all strictly shot in window light softened by diffusion from the side or back. Most are using consumer grade dslr with 24-105 maybe a 100macro cranking the ISO to whatever is needed. There it is...now start blogging.Now being a professional photographer I can say these options are not always there. I have read Teri's book twice and am constantly referring back to it for tricks and tips. Its gives a fantastic inside look at Commercial Food Photography...From building your studio, marketing, to team building and their responsibilities to what probably most are looking for: gear, software and lighting diagrams. All of the lighting tutorials in the book are real world assignments from editorial to advertising and packaging....With in depth coverage and discussion of them all...Even styling tips and compositing techniques!

This is definitely for a commercial food photographer. I was looking to improve my food photography for my blog, but so far I'm half ways through the book and I haven't found much information useful to me and I'm having a hard time continuing through the book to see if there is something of value to me.

Teri Campbell's new book is the first one I'd recommend to anyone in the food photography business, whether they're starting out or they're a seasoned veteran like the author. It's thorough, covering all the aspects of the business, like studio layout, estimating, and billing; and a list of all the players from photo assistant to second account executive; and a detailed look behind the scenes of how he captures these beautiful images. It's written in a friendly but highly informative style, and the photography, of course, is gorgeous. A great resource, and an enjoyable read!

Thought the book is well illustrated (lots of photos), and more importantly, photos of actual projects... real world stuff. Teri Campbell did a wonderful job of showing examples and describing not only the process leading up to the shoot, but also the "how to" parts of the set up themselves. So many author/photographers spend page upon page discussing theory and concepts, but never really reveling the true nuts and bolts of how to actually accomplish a finished piece. Campbell simply, with detailed photos and candid, sometimes humorous text, explains how and why he and his team got to the final images. Throughout the book he walks the reader through from agency concepts, props and background, to styling technique and lighting setups. He doesn't hold back any "trade secrets". He really allows you as an artist/foodie/photographer at any level to start taking great food shots! An empowering, honest look into the world of food photography. Even if you are an advanced shooter in other fields, this book is a great tool for a very specialized art form. I would definitely love to attend one or several of his classes if i could!

This book is fantastic if you have a desire to photograph food! There are very several lighting set - ups which really work well.I would recommend this to anyone with this interest. There is a wealth of ideas from a man responsible for photographing global brands shown in the book. Excellent!

Great book if you intend building a purpose made studio just for photographing food. Tips on invoicing your customers was useful. The method of photography I thought was rather dated and safe, Quite a lot of post production and the use of non food ingredient. Very client led. Not much help if you have to visit your client, and fix up lighting and arrange food on their premises.

This book is much more than a classic food photography lessons book. It has everything you need to know to run a successful food photography studio.

Ein Buch aus der Praxis eine amerikanischen Food Fotografen. Zu den Aufnahmen gibt es Skizzen mit den Aufbauten und Erklärung zu Kamera und Objektiv. Ist aber kein Buch nach der Methode, macht das so nach. Man muss das ein wenig differenziert sehen und sich immer fragen, warum macht er das so. Dazu braucht es eine gewisse Erfahrung mit der Lichtsetzung. Meistens verwendet er zwar nur zwei bis drei Studioblitze und erzielt dabei sehr gute Ergebnisse. Wie die meisten Food Fotografen hat er auch einen favorisierten Lichtaufbau, den er leicht abgewandelt immer wieder verwendet.Fazit: Kein Standardwerk der Food Fotografie, aber ein sehr gutes Buch mit vielen Anregungen.

Made a huge difference for my food photography. Tons of practical, down to earth information. Worth every penny.