What it is: A high-volume mascara formulated with heart-shaped fibers, conditioning plant-derived oil, and pure pigments for a deep black finish. Featured Ingredients: Heart-Shaped Fibers: Lock onto lashes in every direction for long-lasting fullness, filling in hollow fibers for added volume. - Plant-derived oil: conditions and fuses the fibers to the eyelashes. - Pure pigments: leaves an intense black finish. Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free. What else you need to know: This mascara's unique heart-shaped fibers are laid in every direction for a soft, feathery effect, unlike cylindrical fibers that can be spidery. Plant-derived oil conditions for healthier-looking lashes and helps fuse fibers to lashes for no fallout. The medium-firm crisscross bristles of the puffing brush catch and coat each lash. Clinical results: In the consumer perception study, immediately after use: 95% of people saw high volume - 95% of people saw longer lashes - 90% of people saw thicker eyelashes
E**
One of my faves
I love this mascara! It’s dark, buildable and gives great volume! Not as good as my favorite benefit mascara, but pretty darn close and is a better value!
D**L
This is my most go-to mascara - it makes much about nothing. My eyelashes!
I have previously had favorites in a brand, but since I discovered that MILK has several products that work best in their class, it has become a no brainer to use the product. I begin with a trial size and let the product speak for itself. If I’m happy with it, I’ll get it more.
C**R
Very soft
Nice quality!! Very soft and fluffy !!
A**R
Perfect for my eyelashes
I am under eye medication that affected the growth of lashes in my left eye. This item has helped me to maximize the look of my eyes. One person approached me to ask me where did I get my lashes done? Absolutely, it works well for me.
S**Y
No irritation with contacts
I really like this mascara. I wear contacts and I don’t have issues with irritation from mascara. It stays on without smudging or running. It is more pricey, but it is worth it.
T**Y
Size incorrect with price advertised
I like this product and used to get at Sephora. I thought I'd try Amazon since Sephora not in JCP. This seller has 4ml selection for a specific price, yet sent me a 3ml mascara. I'm sorry, I believe this is false advertisement. If you are not going to send product AS ADVERTISED, or selected and paid for, then you should be pulled from Amazon sales. I'm rating this because it is an expensive mascara; it is not like a cheap product where you just take the loss.
R**K
Washable
I love this mascara. First tried it with Ipsy so when I ran out of the travel size, I got the regular tube. I really like that a warm washcloth removes this mascara and it never feels like too much. Goes on great and wipes off easy.
A**R
Expensive and came very dry.
Product was extremely dry, would not apply to eyelashes properly. For the amount of money that was charged for such a small amount of product it is definitely not worth the price. Packaging was way too top-heavy and you could tell there was not enough product in there. Again can’t stress enough that the product inside was dried out completely.
Trustpilot
3 days ago
1 month ago
