Max Factor, False Lash Effect for Women Ounce, Black, Mascara, 0.44 Fl Oz, 13.1 ml (81524141)

I purchased this mascara after watching an online makeup tutorial (the person doing the tutorial does celebrity makeup). I have purchased just about every brand of mascara, ranging from just a few dollars, to close to fifty (yes, embarrassingly, I've paid that much before for certain French-made mascaras with popular well known manufacturers). But I was never quite satisfied. Either it didn't last all day (heavy smuding under eyes, flaking, etc.), or it immediately clumped. So I decided what the heck - I'd try this since it came with such a wonderful recommendation from a well known makeup artist. Max Factor isn't sold in the U.S. any longer apparently, but I managed to find it on Amazon. When it came, I tried it immediately. First of all, I noticed there was no scent, which was nice. It glided on smoothly. It separated the lashes and lengthened them - to my amazement. A product that actually reflects what's in its name?? Yes! It does give a false lash effect, but in a more believable way, in my opinion. I don't think anyone would think I am wearing false lashes - just that I have incredibly long lashes (which I do NOT, btw). But with this mascara, it certainly looks like I do. Which is the point, right? The very first day I wore it to work, I had someone comment that I looked so good that day - and that I looked 'refreshed.' It really opens up my eyes. I wear it without eyeliner most days and it just looks great. I've slept in my makeup since buying this product, and it does smudge some, but that is to be expected. But I swear to you that it STILL looks good. No flaking under my eyes, just a soft smudge under my eyes that almost looks (dare I say?)... good. When I do properly remove my eye makeup, this mascara comes off like a dream with no heavy tugging. This is without a doubt the best mascara I have ever used. It's a reasonable cost, goes on smoothly, separates lashes, lengthens lashes, lasts all day, doesn't clump, doesn't flake, and comes off with ease. What else could anyone ask for?

I've been battling countless brands of mascara for years because I have this problem where mascara transfers from the ends of my eyelashes, to my mid-eyelid area during long-wear. (I have no idea what the technical term is for this.)Which makes me angry, because it messes up the eye shadow I work so hard on, so I started purchasing high end department store mascara. But at $30 a tube for something I use so often, it's just not cost effective. I actually bought this mascara because Lisa Eldridge (makeup artist on Youtube) recommended it as a great drug store brand mascara.And I loved it! It didn't transfer onto my eyelids, it was a great 'volumizing' mascara, and I'm ordering another tube! (Because sadly, I can't find a store near me that carries Max Factor.)

Your mascara is clumpy and dry and not worth the money. I paid for stiletto mascara is more cheaper than not clumpy and thick and dry. Want my money back.

Best Mascara I have ever used.

I consider myself a mascara addict and have tried a good lot of them. I love Max Factor products in general. This mascara does not clump which is wonderful and deserving of the three stars alone. This mascara is defining and builds a minimal amount of volume. I wouldn't call it the "false lash effect," but the volume it builds is natural looking.

Hands down to this mascara. I have tried so many products out there everything from expensive designer brands to cheap drug store brands and this one is my favorite. It goes on smoothly, it really builds the volume and length of your eye lashes. If you put one coat only you will achieve super long fluffy lashes that look natural, perfect for daily look. More than one layer will give you more dramatic look and what I like the most about it - it doesn't clump at all! Another great thing about this mascara is that it doesnt smudge, flake and most of all it doesn't irritate your eyes like some mascaras out there. Super easy to clean, just washes off with mild face cleanser without damaging your natural lashes.Only downside to this brand is that you only buy it online thanks to Amazon.