What’s new with Excellence? What’s the same?

We’ve replaced the pre-color treatment with a new salon inspired after color shampoo that cleanses the scalp and hair of excess residue. We have some new models on the front of box but don’t worry, your shade & color is the same you’ve always known!

Does this get darker the longer you leave it on?

For the L'Oreal Excellence Creme, the longer the product is on to process the darker the result will be because it continues to deposit color

What do you recommend if I don't like the smell of my hair after I color it?

You can care for your hair afterwards with L'Oreal EverPure Shampoo & Conditioner. These products are sulfate free and help protect the hair color from fading.

My gray is beginning to be more stubborn and I need to color more often. Is it safe to use every three weeks?

We suggest coloring every 4 weeks or you may use our temporary spray Magic Root Cover Up in between applications.

Does this product contain bleach?

The L'Oreal Excellence Creme Hair Color is not a bleach. The product contains ammonia and peroxide but not bleach. If a product contains bleach, there will be packets of bleaching powder in the product.

Excellence Crème Permanent Hair Dye Triple Care Hair Color Hyaluronic

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Fully operational. Shipping worldwide, on schedule.Customs & duties included in the price

Help Track order

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Description

🎨 Elevate your hair game with flawless color and care — don’t let grays steal your spotlight!

ALL IN ONE CARE - Protective cream, caring shampoo, and deep conditioner for vibrant, healthy hair.
HYDRATION BOOST - Hyaluronic Acid deeply nourishes and protects hair during coloring.
SAFE GENTLE FORMULA - Paraben, sulfate, formaldehyde, and silicone free for peace of mind.
FLAWLESS GRAY COVERAGE - Say goodbye to stubborn grays with 100% coverage that lasts.
RICH MULTI DIMENSIONAL COLOR - Mocha Ash Brown delivers a sophisticated, non-brassy finish.

L'Oreal Paris Excellence Crème Permanent Hair Dye in 5AB Mocha Ash Brown offers 100% gray coverage with a triple care system infused with Hyaluronic Acid. This creamy, non-drip formula nourishes and protects all hair types while delivering rich, long-lasting color free from parabens, sulfates, formaldehyde, and silicones. The kit includes a protective coloring cream, caring shampoo, and deep conditioner to ensure vibrant, healthy hair with every use.

Specifications

ASIN	B004C0NVUA
Best Sellers Rank	#84 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5AB Mocha Ash Brown
Container Type	Bottle
Customer Reviews	4.6 out of 5 stars 61,160 Reviews
Full Cure Time	8 Weeks
Global Trade Identification Number	00071249121436
Hair Color Permanence	Permanent
Hair Type	All
Item Form	CREAM
Item Weight	8.16 ounces
Manufacturer	L'Oreal Paris
Manufacturer Part Number	LH12143
Material Features	Creamy Formula
Material Type Free	Paraben Free, Sulfate Free, Formaldehyde Free, Silicone Free
Model Number	L'O-0743
Number of Items	1
Package Information	Bottle
Product Benefits	100% Gray Coverage. Even on stubborn grays. Absolutely gorgeous gray hair coverage. Nourishing hair color. Product Benefits 100% Gray Coverage. Even on stubborn grays. Absolutely gorgeous gray hair coverage. Nourishing hair color. See more
Recommended Uses For Product	Excellence® triple protection means three ways to protect your hair: seals, replenishes and conditions. Exceptional quality now with 5X more conditioner. Rich, radiant, gorgeous color all with Excellence® exclusive non-drip crème. 100% resistant gray coverage. No Haircolor Cares More, Covers More* Compared to the leading value brand. *Compared to each leading competitors top-selling brand.
Set Name	Triple Care Color routine
Suitable Hair Color	All Hair Colors
UPC	071249121436
Unit Count	1 Count

Reviews

A**R

27.04.2026

S**L

7.04.2026

A**E

6.03.2026

A**E

7.04.2026

S**E

17.04.2026

M**M

5.04.2026

M**M

7.04.2026

S**Y

6.03.2026

K**O

23.04.2021

A**A

7.03.2026

M**I

9.01.2026

J**D

4.11.2024

F**N

14.01.2025

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Good experience, but the tracking updates could be better.

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Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5AB Mocha Ash Brown, 1 Kit (Packaging May Vary)

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Description

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Common Questions