Blonde Assure Purple Shampoo, For Blonde Hair Color Care Shampoo, Keratin Protein 8.5 oz

Blonde hair requires the use of purple shampoo a couple times per week to avoid looking brassy & Nexus Blonde Assure protects & keeps my blonde hair looking healthy and free of any unwanted brassy or orange tones. I'm picky about my hair products and I refuse to buy anything that isn't sulfate free and Nexus offers a quality product and it's at a very competitive price. The bottle isn't very big but I don't use it daily so I think that it will last enough to justify the $20 price tag. The scent is great and I this shampoo definitely leaves my hair looking very shiny and clean. Nexxus just out performs others. Some purple shampoos have left my hair very dry & brittle but this one leaves my hair feeling very soft. I'm very satisfied with this purchase.

Growing out my gray with lengths that were still auburn. I bleached and then started using a very expensive blue shampoo that I was given. This Nexxus purple shampoo blows the other one out of the water! Hair feels soft and healthy after using Nexxus, not dry and lifeless after using others. After the first shampoo, the brassiness and yellow were diminished significantly. My hair is actually turning platinum. Will upload pic later. Great stuff. Highly recommend.

This has been the best purple shampoo that I've used. It doesn't make my hair crispy, and takes away the orange nicely. Here's a photo of a 613 wig and one I rinsed with the purple shampoo. If you put a lot of the shampoo on the hair it will go silver, but make sure you make it even coverage and rinse well or you can end up with some strands toned more than the other pieces. Plus, smell is nice and not chemically like some other popular one. It's thick and not runny, so helpful to mix it up in your hands before application.

I wanted a shampoo that would combat brassiness but did not have harsh chemicals. This shampoo fits that bill. My only complaint would be that it does not lather very well. Other than that it seems to be doing a fine job.

Okay, so I lighten my hair but after awhile it can start to turn dull or brassy. Since purple is the opposite of yellow on the color wheel it can have a neutralizing effect and tone down some of the brassiness. I like the fact this shampoo is sulfate-free too so it doesn't contribute to more hair fading. It is also protein-infused as coloring or bleaching hair can have an affect on keratin in hair. It is a dark purple so be careful of use around light-colored or white washclothes or towels. The purple color will rinse out of your hair, though. This is more of a supplemental shampoo to be used occasionally with a regular shampoo--like maybe once or twice a week at the most. I like that it kind of neutralized my graying roots too and blended them in more with my blonde hair. This shampoo can be use on silvery graying hair too as it helps to take out some of the yellowish tinge in gray hair. It is kind of pricey but using it only once a week makes it last longer. Oh, I was surprised to find this shampoo at Target too.

Hands down works as advertised Turn my yellow blonde to platinum with no purple residue. Such a great product. My hair feels so healthy and has a lot of volume. It definitely does not dry your hair out. If anything it makes it feel alive

This shampoo does its job, it keeps your blonde looking bright, other than that it didn’t really benefit my hair in any way. There was no change or improvement in softness, or health of my hair. If anything I felt my hair was lacking moisture and shine after prolonged use. Smell is mild. I’ve moved on to using a better product.

Works good I like it. I have a blonde hair on the ash tones with highlights in. It really makes it look good.

Dulled the yellow somewhat but not as well as the reviews had led me to believe.

LO UTILIZO CON EL CABELLO EN SECO PARA MATIZAR MI BALAYAGE.... ME ENCANTA

I grabbed this shampoo to maintain the cool shade of my blonde and super fine hair—love how it cleans out buildup after pre-washing with regular shampoo to remove oils, hairspray, and dry shampoo. I leave it on for a few minutes in the shower, and it scrubs away residue without drying my strands, thanks to the gentle formula. Downside: Doesn’t give my hair a super strong cool tone, though maybe I need to use it more often for that effect. Used it every 2 weeks

Happily surprised at the richness of this shampo. Bought if to cultivate a few white strands of grey hair. The results is great and my hair feels and looks great. Will order again. Just ordered the conditioner.

This product is fantastic. I am in the process of transitioning my hair back to grey and I had very blonde highlights put in the help with the root demarcation. The highlights turned brassy with a "greenish" tint after washing my hair with hard water for a few weeks. I applied this products for three minutes the first time and then another four the day after. My highlights are now back to being very light and my hair is not dry at all. I am very impressed!