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C**S
One of the best sales books ever written, but not a "traditional" sales book by any means.
The start of this book is slow, however don't let that deter your from reading the entire thing (over and over). There are some real golden nuggets in here. Dan Kennedy is among the best in the world when it comes to Direct Response Marketing, Sales and how to make a lot more money in your business. Get all his books, watch all the videos and IMPLEMENT his ideas. You will experience success.Also, I've read other "sales" books. This book is different from all of them because Dan doesn't try to pump you up to do things that are not fun (cold calling, prospecting). There are alternatives to these mind-numbing, soul-sucking strategies that are outlined in this book. If I could give it 10 stars I would.
B**S
Dan Kennedy Sales Book
Dan is the master of marketing, but is he the master of sales?I think he is because he understands how the marketing flows INTO the sales.Sales is not a disconnected island from marketing and this book will show you how and why that is.
A**K
A fantastic book
This is a really fantastic book, which I will use for many years to come. A must for any sales professional. Many sales people do NOT follow the obvious truths detailed by Dan, so it is very useful for those who want to get ahead in this field. The first chapter wasn't great, but I am lucky to have persevered with it.Thank you Dan Kennedy!
K**R
Something NEW Every Time I Read It
I learned a long time ago to separate the wheat from the chaff when studying Dan's work, reading his books or attending his events.This book (as most of his work) offers real value to those who want brass knuckles sales advice that is simply unmatched anywhereAs an avid student of great copy (salesmanship in print) I liken Dan to the greats like Bencivenga and SchwartzStudy this bookApplyProfit
S**S
No BS Sales Success
If you are in sales (and who isn't?) then you need to get Dan Kennedy's books, programs, coaching, etc. Since I found his informational marketing materials I haven't viewed business in quite the same way as I used to. Neither will you. Get this book and you'll be hooked.
K**K
Great book
Quite easy to read book. Full with good examples. Some of the statements were too exaggerated. I recommend to anyone doing sales.
L**H
Five Stars
Great sales and marketing book!
M**E
Highly recommend
Great book with a lot of really good and pertinent information in it! Highly recommend.
W**C
Loved every page
I don't need 20 words to say that all of Dan kennedys books are amazing.Every page packed full of top quality business transforming material
A**R
book
Did not enjoy or find helpful
A**N
Game changer
A must read book for sales people
C**O
Deludente
Rispetto ad altri libri di Dan Kennedy, che mi sono piaciuti, questo è banale e superficiale, alcuni spunti ma niente di più. Forse si è esaurita la vena delle idee..
T**A
Five Stars
Great book. I love Dan Kennedy's point of view...it's worth a read for sure if you're in sales.
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