Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Name: Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail
SKU: 125331658
Price: 28935.00 VUV
Availability: InStock
Rating: 4.583333333333333 (12 reviews)

Product ID: 125331658

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Description

Explains how to write advertising copy for a mail order advertisement. The opening section covers the principles of copywriting including the graphic elements of an ad, the first sentence, and creating the perfect buying environment. Section two explains copy elements such as typeface, paragraph headings, and anticipating buyer objections, and psychological triggers such as honesty, credibility, value, and the desire to belong. The author demonstrates his methods in the concluding section with ad examples. Annotation c. by Book News, Inc., Portland, Or.

Specifications

Best Sellers Rank	#503,617 in Books ( See Top 100 in Books ) #194 in Direct Marketing (Books)
Customer Reviews	4.7 out of 5 stars 73 Reviews

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