John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle

This is the best shampoo. It is all I will ever use. From the wonderful scent to the texture of the shampoo it checks all of the boxes I require in a shampoo.It does keep my hair ever so lightened and works like a charm. It makes my hair soft and I'm almost sure it helps with keeping my hair looking dry and clean. Other shampoos leave my hair greasy or smelling weird. John Fried Hair lightening shampoo is your ticket if you just want to upkeep on your blonde or if you just want a subtle change. This stuff is magic! Now I can only find it on Amazon as my local stores don't carry it anymore.

I wish I had taken a before picture so I could include pics. My daughter is 14 and was super blonde when she was younger, but like with most, her hair has darkened. It's still beautiful, but she wanted to try this to lighten it up a little. I didn't expect much honestly, but after only 3 washes, I can't believe the difference!!! She loves it, and it can be hard to get a 14 year old to love anything so... Success!! It doesn't dry her hair out, but she is a little on the oily side to begin with. It just makes her hair look, feel, and smell nice and clean, shiny, and blonde!!

Of all the shampoos I have tried, like this the best for shine andMaintenance of blond highlights. Can’t be without this.

Rinses out easily and cleans my hair effectively. Lightens only slightly.

Love love this product, makes my product damaged hair smooth and healthy again!

Great quality! I love the texture, smell and how it leaves my hair after using it

Perfect fix for well water stained blonde hair!!!

This is a decent shampoo. It cleaned my hair. I didn't notice any lightening though. A little disappointed. But, it was worth a try for the price.