Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Golden Blonde 9G, 1 Hair Dye Kit

I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.

Perfect color! I’m trying not to bleach my hair anymore and I wanted to be a very light blonde. This worked perfect. It was the perfect color, it is platinum without the bleach. The conditioner is amazing so happy I found this color.

I couldn't be happier with the results! This product exceeded my expectations in every way. The application process was incredibly easy. The included gloves were a nice touch, and the cream formula spread smoothly without any drips. The color turned out to be vibrant and rich. I chose the shade "Lightest Natural Blonde 9.5NB," and it provided beautiful depth, enhancing my natural color. Post-application, my hair felt silky and shiny rather than dry and brittle. I noticed a significant improvement in its overall texture, which was a pleasant surprise. I highly recommend Loreal Hair Color to anyone looking for an at-home hair dye option. It’s effective, easy to use, and leaves your hair feeling fabulous. I will definitely be using this product again!

It definitely lightens hair but leaves it dry. I am glad I bought 3 boxes (2x 6.5 G and 1x 6 light brown) which will leave me with enough conditioner for a few weeks. I ended up using the entire 2 boxes of 6.5 G and added a few drops of 6 LB. I love how natural it looks. I have included the before and after photos.

This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color.

Hair came out very nice. The ash blonde doesn't leave any orange tint if you are coloring over dark hair. I love how my hair feels so soft after coloring it with this. Very happy with this!

I have used this product twice now and really like it. I have medium brown hair with old blonde highlights. I wanted something that would blend and cover and make my grey hair blend better. And that’s exactly what this does. I don’t have $300 to get my hair done so this was a good option for me. This color does pull my hair to a strawberry blonde color but I’m not mad about it. It actually looks pretty natural in my opinion. I’ve recommended this product to a few of my friends already.

I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰

I love it. The color is so pretty and it doesn't smell. I will buy it again.

All liked it.

I liked the color, will order more of this product ***** 5 stars

“⭐⭐⭐⭐⭐ I love this L’Oréal color! The result is beautiful, shiny, and very natural. It covered my hair perfectly and was easy to apply at home. My hair feels soft and looks like I went to a salon. Definitely buying again!”

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended