NaturiginPermanent Hair Color, 4.0 Brown, Ammonia Free, 100% Gray Coverage, Nourishing Natural Formula, For All Hair Types, Long-Lasting, Vegan & Cruelty-Free, 1 Pack

I recently had a health issue and needed to go to non-toxic hair color. I did my research, and the European Union (EU) has very vigorous regulations regarding chemicals allowed in their products. I found Naturigin, from Denmark, (a member of the EU), on my quest.I purchased two colors to match mine, Light Brown 5.0 and Medium Blonde 7.0, which my colorist recommended. He mixed 1/2 of each for one application. I loved the color! I have stubborn gray - coverage is superior. I just used the 2nd application with 1/2 of each color box as before and got the same great color and superior gray coverage! Thank you, Naturigin, for offering nontoxic color options. I'm purchasing again for my next root touch-up!

It's a great product. I have been using for years now. I did my research and was looking for a product with less chemicals. It doesn't irritate the scalp and I'm sensitive and it covers up the white hair really well.

This hair dye was awful. I bought the red and my hair doesn't even have the slightest tint of red in it. I was a ginger but with age my hair had turned into a brown color. The previous red hair dye from different brand I was using was discontinued so I thought I would try this. No red to the color at all. The color treatment conditioner did not condition my hair at all. Now it is brown and frayed and I hate it. Will never buy this brand again.

I processed this for 45 minutes, and it totally covered the gray roots. So happy to finally find a clean haircolor that works AMAZING!!😁

I’m continually searching for colour products that won’t make my head itch and blister over the next two days. Unfortunately, this product wasn’t it. The colour was fine and it’s lasting well, but I won’t order again due to scalp sensitivity.

Yo recomiendo este producto para las personas como yo que tenemos la piel sesible cubre muy bien las canas y dura hasta 6 semanas.

This product was easy to use and I like that is has less chemicals than your typical boxed dye. The color came out pretty, although dark copper blonde is definitely more of a light brown. However, less than 2 weeks later with washing every 2-3 days, the grays are already starting to come back. Oh well.

just got it haven't tried it yet looks good