Marketing Management: The Big Picture

This book completely transformed how I think about marketing. I use these frameworks on a daily basis. Great read with memorable, real-world examples.

Nordhielm has captured a real world solution to the elusive marketing 'problem' - written in a direct and easy to read style, she has created a systematic and effective approach to helping the reader understand and navigate the often misunderstood science of marketing. This was a pleasure to read and in the end it is making a significant difference in my business. At the risk of giving away the ending - she does get the big picture. I highly recommend this book.

This book is bad condition it belongs in the garbage

Nice book

It was great.

The more I read it, the more I confusing

The quality of the book delivered was inferior

Too big to carry around because smaller version is available. But it's more legible because of the bigger size.