Directions Hair Colour - Violet 88ml Pot by La Riche

I couldn't find a US brand that had the purple color I wanted so I investigated La Riche Directions. I ordered the colors Lagoon Blue and Violet (Lagoon Blue from another seller) and Violet came earlier than expected! I dyed one half of my head Lagoon Blue and one half Violet. I left the color in for about 45 minutes total, a bit longer on the Lagoon Blue side because I covered that side first. After rinsing out the dye I dried it with a white towel and there was no color bleeding!! I was very impressed by that. There was no strong chemical smell, no itchiness or discomfort. My hair was very blonde on top and darker near the bottom, and as expected it was very vibrant on top and less so near the bottom. One observation I do have is Lagoon Blue looks more like La Riche's "Turquoise" dye and Violet looks more like their "Tulip" dye. This doesn't bother me but if you want a cooler purple color you may have to mix it with a blue color. It will stain your hands unless you wash them immediately after touching. There was no color stain in my bathtub with these colors after rinsing. So far there has been no color residue on my pillowcase either. I will update after the first wash. Overall my hair feels great and looks better!!! UPDATE: Several washes later and the color is still going strong! There is still no color residue in my bathtub, on my towels, or my pillowcase.

It's darker but very vibrant and amazing! Holds to hair well but the ends turned green from another dye in my hair but it just needs another dye! Good purchase!

I use this mixed into conditioner for maintaining my blonde wavy hair. The purple shampoos are all so harsh and contain sulfates, so this is a fabulous solution for getting rid of brassy tones.

this product might be good, but i never got it after spending almost 120.00, buyers beware!!!!!! I want my money back, or the products i paid for!!!!!

Not a very bright color. It's more of a toner because it leaves my hair silver and only with a tiny hue of purple. I ABSOLUTELY LOVE Directions hair bye, but this particular shade isn't the best.

Excited to have received the product, hoping it will cover my thick hair I got 2 containers..one of them came busted though

I have colored my hair a lot of different shades of purple but this, by far is my favorite. The jar is small though, my hair is chin length but thick and I needed two jars for full coverage.I've had it for two weeks now and I tend to shower daily and this color still looks just as fresh as the day I colored it!Definitely will buy again!

Doesn't bleed, fade or stick to skin. Highly recommend, though I am using a dark purple maybe is why it's nice, but even when I washed out the hair color when I dyed it it barley bled, so it really stuck to my hair and easily came off my neck. It's been 2 weeks and hasn't faded, but I am excited for when it does because it will be a nice lavender