Creative Direction in a Digital World

First the book came damaged, but that’s not why I’m giving it a low review. The photo is to show how small it is. The content is so basic and the information so sparse, I can’t imagine anyone but a complete marketing novice getting much out of it. Topics are boiled down so much there is hardly any substance left. I’d pay maybe $15, but sort of glad mine was damaged so I can recoup my $48.

I’m a creative director, and this is my bible. I’ve underlined and/or highlighted, like, 90% of it.

The paper and information quality is suffice. No need for 499 pages of jumble. It says all that needs to be said. Carefully thought and well written

This book concisely merges all aspects and doubts you will encounter in your creative directing work as well as in your work as a manager. Great advise and wonderful examples. A must read for anyone whose starting or has lost their way.

This is an incredibly comprehensive read. You won't find a more practical book for real-world creative direction anywhere. In just over 100 pages, Adam does an effective job breaking down his years of experience into a helpful step-by-step guide. Because we could always improve, this guide is designed for those creatives who can't learn from experience or are looking to expand their way of directing advertising in a digital age. I've read several books in the realm of creative and business leadership, and this guide is by far the most useful. My copy is already dog-eared because I find myself referencing it all the time. I can't recommend it enough.

A fantastic read for anyone in digital marketing. As a content writer, I learned so much about how to approach a project from start to finish. Check it out and learn great insider tips about the future of digital media and design.

Creative Direction in a Digital World is a great handbook for creatives who are trying to find their focus in a changing digital landscape. Adam shares his expertise in a way that's easy to understand without oversimplifying matters. This book is a quick, easy read by still packs a punch--lots to uncover! I'd recommend this to anyone who is looking to sharpen their creative chops and think more strategically about creating in this hyper-connected space we live in today.

Previously posted a review without having read the book. Picked up a copy this weekend and have to say, what I suspected was true. There is little of value here. The author's inexperience with this topic shines through overwhelmingly. This is not a good read.

Excellent book. Covers a lot of ground and is easy to read. Great examples.

Processing, gluing and papercut are a bad joke for this price!!