Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them

Art Cook is a guru in pharma forecasting. The depth and detail of this book simply shows it. The book covers all key aspects of pharma forecasting and is very easy to read. It has many explanatory diagrams and charts, and even features a detailed case study. I highly recommend this book to anyone who wants to make a career in new drug forecasting. This book will bring you up to speed very quickly.