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💜 Crush Brass, Flaunt Blonde: Your Platinum Glow Game-Changer!
John Frieda Violet Crush Purple Shampoo is an 8.3 oz ammonia-free formula designed specifically for color-treated blonde hair. It deposits crushed violet pigments to neutralize brassy yellow tones, enhancing cool, bright blonde shades in just one wash. With a light citrus-floral scent and gentle cleansing action, it revitalizes hair while protecting color, making it a must-have for maintaining salon-fresh platinum looks.

| ASIN | B0823HC74S |
| ASIN | B0823HC74S |
| Active Ingredients | lactic_acid |
| Age Range Description | Adult |
| Best Sellers Rank | #10,994 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #338 in Hair Shampoo |
| Brand Name | John Frieda |
| Customer Reviews | 4.5 4.5 out of 5 stars (5,293) |
| Department | Women |
| Global Trade Identification Number | 00717226260353 |
| Hair Type | Color Treated |
| Item Dimensions | 1.87 x 3 x 8.22 inches |
| Item Form | Liquid |
| Item Weight | 9.6 ounces |
| Item model number | 26035 |
| Liquid Volume | 8.3 Fluid Ounces |
| Manufacturer | Kao USA Inc. |
| Manufacturer | Kao USA Inc. |
| Manufacturer Part Number | x1 |
| Material Type Free | Ammonia Free |
| Model Number | 26035 |
| Number of Items | 1 |
| Other Special Features of the Product | Scented |
| Product Benefits | Conditioning |
| Product Dimensions | 1.87 x 3 x 8.22 inches; 9.6 ounces |
| Recommended Uses For Product | Color Protection |
| Scent Name | Citrus, Floral |
| Suitable Hair Color | Medium Blonde |
| UPC | 717226260353 |
| UPC | 717226260353 |
| Unit Count | 8.3 Fluid Ounces |
G**L
Best Purple Shampoo I've Tried
I've tried several other brands of purple shampoos since I first started dying and toning my hair platinum blonde a couple of years ago. Some have off-putting strong scents, some don't lather up that great, and some just don't do a great job counteracting the yellow tones to help toner last longer. That has never been the case with John Frieda's Violet Crush shampoo, and why it's the only purple shampoo brand I now buy. I've always had good luck with all of John Frieda's products and previously used the Sheer Blonde shampoo and conditioner when I used to color my hair with single process box color. The Violet Crush color is super concentrated so you're sure to get some good toning action from it. It lathers up nicely, has a pleasing, light scent that fades after you dry your hair, and it leaves my hair shiny and silverly. I not only use it for color maintenance after coloring, but I find it takes away a bit of the yellow when I use it after rinsing out the bleach from my hair's roots. I have never received any bottles that were damaged or leaking. Usually, they arrive in a plastic bag for added protection during shipping. It's true that purple shampoos can be a little drying, but I haven't found that to be the case with this particular product...however, I now only wash my hair twice a week since I began bleaching it. I use it with a good conditioner that helps repair the hair from damage and makes it soft.
S**O
John Frieda makes excellent products at a good price.
John Frieda makes my favorite products for my high-lighted blonde hair. This purple shampoo does a great job keeping the highlights from getting brassy when used once every 6 or so shampoos. The price is a good value as well.
A**R
It Works!! (But poor packaging caused leakage.)
Wow, call me surprised, but it worked after the first quick shampoo! Thank gosh because I had orange highlights! It toned down the orange ever so subtly so I will use it again tomorrow and I think that's all I'll need. Notes: I didn't leave it any for any length of time - just the quick lather and rinse. I'm SO relieved! Update: Worked on first shampoo but almost no change over the next 4 shampoos. I even left it on for 2 minutes on the final shampoo. I am grateful that it reduced the orange the first time, and will use it again if I end up with future orange highlights, so am leaving my review at 4 stars - but I was expecting more after reading the other reviews. Note: Bottle cap loosened in transit and spilled the contents into the box. There was NO PROTECTIVE PACKAGING, it was just a bottle thrown in a box. It had just started to leak through the cardboard box so I'm glad I got it off my porch in time. Had to knock off a star for this reason.
R**E
My Favorite Purple Shampoo
This is my new favorite purple shampoo. Works well with first time. I use it once a week for blonde maintenance now. If you leave it on longer, it will give a slight purple hue which I truly don’t mind. I get compliments all the time! Most economical price of all the purple shampoo. John Frieda has great products.
K**E
Refresh Those Highlights
I have blonde hair that’s occasionally highlighted and this shampoo gives it the refresh it needs. I like to use it typically once a week. It removes the brassiness and brightens my highlights back up. It’s affordable for how well it works and I pair it with John Frieda conditioner. Highly recommend!
B**K
Bkuhl
I really like this Shampoo.It did take the yellow and brassy color out.My hair is Blonde,I'm happy.
K**S
Purple Shampoo
LOVE LOVE LOVE!!! As a platinum blonde I have always used redken purple shampoo but 20-30 dollars a bottle got a little too much for me so I decided to give John Frieda a try!! Needless to say this is now my go to purple shampoo!!! I had brassy and dull hair before using this and now I am back bright again!! I let it sit in my hair for three minutes and washed it out!! It didn’t dry my hair out and didn’t leave any of the purple color behind just bright platinum blonde!! I love this shampoo and will definitely rebuying!!
N**N
Works
Works good but dries hair out. For the price point it’s okay to get brassy color out. If you keep it on too long it stays purple gray which was not the end of the world it washed out.
B**H
هذه المره الرابعه في شراء المنتج يعزز لون الصبغه و خصوصاً الشقراء يجعلها تدوم طويلاً و كأنها جديده لمدة عام كامل استخدمه في كل استحمام مقدار نقطه واحده توزع على اطراف الشعر المبلل و تترك ٥ دقائق يساعد على التسريح و يحافظ على ألوان الهايلايت و اللو لايت
R**A
Loved this one
L**A
Muy buenos resultados en mi cabello
S**T
Ok
P**S
Excelente, cumpri o que promete, o cabelo fica com uma cor linda após o uso, ele realça mais a cor, no meu caso que é ruivo, ele fica lindo, cheiroso, maravilhoso eu amo demais os produtos John frieda.
Trustpilot
3 weeks ago
1 month ago