Schwarzkopf Simply Color Permanent Hair Dye, 4.0 Intense Espresso, Long-Lasting with Nourishing Ingredients, No Ammonia or Silicone, All Hair Types

I know most people are coming to this product in search of a hypoallergenic hair dye so I’ll cut straight to the point. This did not irritate my allergies at ALL. I’m someone who only recently developed a hair dye allergy (after previously bragging for years that I felt no pain or burn from any type of dye or bleach) and as a natural blonde who longs to be brunette and had already been through every color of the hair dye rainbow while in high school I was very frustrated. I tried other PPD-free dyes and they all had either little to no effect on coloring my hair or would end up irritating my allergies regardless and boy did they stink! But this dye is my new holy grail. Beautiful color, simple application reminiscent of my old go to box dyes, no irritation, and no pungent odor! My hair feels great as well! While first rinsing and drying it did feel a bit dry but as soon as I brushed it out it came back to life and felt soft and smooth. I’ve seen a couple reviews saying the color seems to fade. I haven’t had the time to properly test this yet but in my experience every dye, permanent or not, will begin to fade at one point or another. This is a dye I’m willing to take the chance with. It’s been so hard to find a decent hypoallergenic dye and this works so well and is so affordable, I don’t mind if I end up having to touch it up frequently. I’ve also seen a lot of people using this for grey coverage but I used it for a full head coloring. My hair length is a bit between my collarbone and chest and it’s all decently thick and I was able to color all of it while still having some dye leftover. I cannot recommend this dye enough! Just in case you need any additional context on my personal case to see if this dye is right for your needs: I am 22. Have been bleaching and dying my hair from streaks to whole head since I was 11. My allergy developed somewhere around 2ish years ago. I do not get any kind of direct scalp irritation from regular dye besides some subtly itchiness. My allergy is mainly in the form of a rash developing on my skin wherever the dye came in contact, and will spread to surrounding areas depending how much I give into scratching it. The rash will typically last for around 3 days after dying before clearing up. Even the best recommended PPD-free dyes I’d tried before would at least irritate my ears. This dye is the first one I’ve tried to cause no irritation AND deliver true-to-color results. The shade I purchased was Chocolate Cherry. It is the color I will continue to use. I hope this review helped you out in deciding if you’d like to buy this product. If you try it and it doesn’t end up working for you I will take full responsibility for convincing you to buy it.

I have tried so many different brands over the last twenty years. This is by far my favorite. Not only is it free of many toxic chemicals, it does not smell bad or cause scalp irritation. Additionally, it lightens my dark brown hair to a perfect medium brown shade without any red or orange undertones. Also leaves my hair feeling soft and not fried.

I've used a lot of different brands and this one seems to be the one that is safe to use. I don't have any allergic reaction. I have shorter hair and I also used it to dye my beard. 99% certain it's doesn't cause a reaction to my skin. I left it in no more than 15 min, and it worked well, perfect color!

I really liked this hair dye overall. It was easy to apply, covered well, and the color lasted a long time without fading quickly. My hair felt soft afterward, and I appreciated that it didn't have an overwhelming chemical smell. The reason for 4 stars instead of 5 is that the color turned out much darker than the picture on the box. I expected a medium brown shade, but the result was significantly deeper and darker than advertised. If you're choosing a shade, you may want to consider going a little lighter than what you think you need. That said, the quality of the dye was excellent and the color stayed vibrant for weeks. I would use this product again, but next time I would select a lighter shade.

Second time using this brand's hair dye. Love it, easy to apply, lasts long and has some great color. Leaves hair feeling good after.

I gave this hair color product two chances to work. The first time I only colored my grey roots. Coverage was good and covered the greys, but the 30 minute process time should probably have been longer. Color was lighter than expected and began to fade sooner than I would have liked. I’ve used other versions of Schwarzkopf Color Hair Color in the past and knew what to expect. My hair was undamaged. The included conditioner wasn’t very good and I’m not sure it did anything. Other conditioners made by Schwarzkopf are much better. Thinking I didn’t process long enough the first time, I gave this stuff a second chance. I left it on my hair for 45 minutes. Grey roots came out much better, but color tone was a bit darker than I would have liked, but was close to the color on the box. Jump ahead just two weeks and the color has faded dramatically. Color on the length of my hair is at least one shade lighter than before and my roots are only tinted light brown. Color level of 6.0 is now closer to 7.0. My biggest complaint is that Schwarzkopf Simply Color Hair Color 6.0 Cool Brown just doesn’t last. It faded so much, I’m recoloring only two weeks later. I’m giving the product a generous three stars only because it didn’t damage my hair and if I didn’t mind recoloring every two weeks, I could. The verdict? It’s ok if your primary goal is to avoid chemicals, like ammonia, otherwise use something else.

For someone who is allergic to PPD/PTD, this product has been my go-to for last 3 years. Works terrific. Unfortunately, it was discontinued around May 2025 according to the manufacturer. Sadly, the manufacturer still posts this on their website as if its a current product line for the sole purpose of getting rid of their inventory. Please un-discontinue this product!!

If the people who make this color see this, please don't stop making it! This is the best color I've ever used. I am growing out a pixie cut. Having not seen my natural hair color in over 20 years, I decided to find out what it was. After I did that, I immediately went to the store and looked for something to color the nightmare that was my hair; a blend of salt & pepper and old orange. It was terrible. The first thing I noticed was the packaging. I appreciate that it's biodegradable and recyclable. Then I noticed the time you leave it in your hair is longer than 'regular' dyes, which to me means it's more delicate to your hair, and it was. I left it on for the recommended 30 and rinsed. My hair is very fine and delicate so I have to be careful with it. From the minute I took the towel off my head I knew I loved this color. At first, yes as I have seen in another review, the new growth is very vibrant! For me it was almost a deep violet color-which I loved. That same violet color attached itself to the gray in my hair and gave it really cool looking violet/auburn highlights, while coloring the rest of my hair a nice chocolate brown. I don't think it's too dark or too light. It's very gentle, which I appreciate. My head didn't burn once during the 30 minute wait. I can't say that about other box dyes. The smell wasn't bad at all. If you've ever used Clairol, you've lost your nose hairs a few times. This is NOTHING like that. It's very pleasant and when you rinse it off, your hair doesn't feel like straw until you put that conditioner on it. I rinsed mine out with tepid water and was very gentle with it before I conditioned it, but I still think the dye is very very gentle. This color is AWESOME and even my guy loves it. He even asked me to come to the patio door where he could look at it in the natural light and told me how cool the auburn violet streaks were. I'm very happy with this color and will keep using it as long as they keep making it. And hey, if the folks who make it read this, KEEP MAKING THE CHOCOLATE CHERRY! lol Update: my color was fading and I had a box sitting here so I decided to try it again. The only thing I missed the first time was that I was not supposed to shampoo my hair out after I rinse the dye. I typically use a cleansing conditioner not shampoo, but I was unaware I'm supposed to skip that step and go straight to the conditioner they include. No shampooing needed! In the second collage, the first picture is one month after using this dye for the first time. I tried to include a picture of it in the processing phase so you can see it doesn't get too red. I am pleased with the after shot even though it is a little darker on the ends, I expected that as they are fine and absorb color easily. It slowly fades over the course of the month but I am very pleased with this product because it is so gentle for my hair and I love the color.

Very nice quality, didn’t leave my hair dried out. I ordered 2 but sadly two wasn’t enough for my hair so it gets expensive. I had to go order two more. One to finish the hair n one for roots later. The delivery time is too long as well but the product is great

It was slow getting delivered but it arrived. I have always had scalp and skin sensitivity to hair color. Severe rashes and swollen glands. I just finished drying my hair and what can I say. No reaction whatsoever. Beautiful deep black color. Covered the grey, my hair is shinny and no tangles. Would highly recommend. My days of taking benadryl and suffering are gone. Will definitely be ordering again.

Indeed a good solution for anyone suffering from itchy scalp post touch up.

I allergic to almost all hair colors. But this is so good as I am not having allergy when using.

My husband has tried several products, most of which gave him unbearable itching or took hours to apply and then washed out in a hurry. This works well for him. Gives good colour, easy to apply, giving a 20 min wait after applying, and lasts pretty well. No allergic reaction, which is a great relief (pun intended).