Simply Smoothing Shampoo - Hydrating Anti Frizz Shampoo for Women & Men, Moisturize & Soften Frizzy, Dry, Damaged Hair & Scalp w/ Coconut Water, Vegan, Paraben Free, Sulfate Free - 8 fl oz

The Acure Simply Smoothing Shampoo is a gentle yet effective option for taming frizz and hydrating dry or damaged hair. Infused with coconut water, it leaves hair feeling soft and manageable without weighing it down. The formula is vegan, paraben-free, and sulfate-free, making it a great choice for those with sensitive scalps or who prefer clean beauty products.It lathers well despite being sulfate-free, and the light scent is refreshing without being overpowering. Both women and men can benefit from its smoothing properties, especially if dealing with frizz or dryness. If you're looking for a nourishing shampoo that aligns with a natural, cruelty-free routine, this one is worth trying.I have a sensitive scalp and the scent lasted quite awhile without irritation!

I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment).I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it.First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo.I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment.When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!

I love this shampoo, I use it in rotation with some that are for buildup and clarifying from the same brand. This one helps my scalp not getting too dry, and is still effective at getting my hair clean. I find Acure shampoo works best when I use a silicone massage brush to help get it worked into my scalp. Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works!

I love this shampoo! It does not weigh my hair down but smooths the frizz. I love the clean ingredients, makes me feel good about what I am putting on my skin. I appreciate that it does not totally kill my volume but does take down the frizz. The squeeze tube is also nice because it keeps the product down toward the opening so I don't have to shake it down as it gets low, making it easy to use it all up.

Great product. Very gentle but effective. Good value from L’Oréal

Love the Acure Line of face and hair products, good clean products, a little pricy, but worth it

One of my favorite companies and there products are pretty darn good. Love the scent but i have to say the conditioner does nothing for me. My hair isn't any softer so i will skip this product on the next order and just order 2 shampoos instead.

Terrible smell, but my hair is soft. I’m sure the re are better options of there

Delicioso aroma pero al ser tan líquido se derrama con facilidad.

The shampoo smelled odd not coconut, smells somehow rotten.

Amazing shampoo and I'm picky for I have sensitive skin, hair and scalp. My curly hair craves moisture and this specific brand and ingredients gives the right amount without irritation or shedding. I just only with they would make the conditioner clean without "Isopropyl Alcohol". Stop putting this ingredients in your conditioners guys. Disappointing 😞

Perfect sulphate free gentle shampoo.

I really like this product my hair feels like hair for the first time in a long while, though some had to be trimmed off. I was using an expensive fragrance free shampoo that dried out my hair so badly it felt like straw (and looked like it). You only need a very little of this to produce a nice (?), and hair feels clean and silky. I am very pleased.