Ion Bright White Powder Lightener 1 lb

I’ve tried many powder lighteners and always go back to this brand. This has been my go-to for a while now because it’s always a consistent quality. Other powders don’t lift nearly as well as this one. It definitely lifts at least 4-5 levels. It’s also best to cover your bleached parts with hair foil or syran wrap because when this bleach dries, it no longer lifts. So covering your bleached parts with foil or wrap can help keep the bleach activated longer, thus lifting more for a brighter blonde.Also keep in mind you will still need a toner (but that goes for any powder lightener). Any powder bleach will lighten your hair but in order to get the brassy/unwanted tones out, you HAVE to tone your hair afterwards. After bleaching, I use Wella toners (T18 or T28 - sometimes both) and my hair always looks like I came from the salon.

Just like in stores. Fast shipping.Works fast to lighten even black hair. Smells great

Love this bleach powder! This brand seems to be less clumpy than cheaper brands and it needs less toning.

Good quality

My favorite bleach!

Somehow more effective than the ION brand lightener that comes in paste form. Never using the paste again.

I have been using the tube of the bleaching cream from this brand for about a year, and the 10 oz bleaching cream only lasts me 2/12 hair treatments while the 18 oz give me aboutn 4 - 5...For a few more, the powder is the way to go.No only for cost, but I feel the powder provides far superior results, the consistency of this mized with my 20 grade developer solution makes it super smooth during application.For whateer reason, the cream tubes just go on chalky, I have never like the consistency.If you wanna save a little more money, try out 'AGEbeautiful Gentle Cream Hair Developers,' that is wht I am using with the powder cream and my results have never been better.

Worked great and lasts a long time