Personal Branding For Dummies, 2nd Edition

Came just went I needed it and it is full of interesting information

Needed for a college course, very helpful. Was able to do my assignment and a very useful book for any future life events.

I can not Waite to read!

Whether you’re new to personal branding or you’ve been working on your brand for awhile, this book covers everything you need to build, grow and foster your brand. In today’s job environment, fitting in is no longer acceptable for long-term employability. Instead, you need to stand out, make your mark, and build credibility in your career. This book shows you how.

One of the best books I have ever read. It is helping me a lot with the career challenges i am currently facing.

Accessible and insightful

Good read and helpful.

Excellent book! Clear language, great strategies and incredibly valuable information for individuals eager to build, communicate and maintain an effective personal brand.

It is overall a good read though needs updating. I enjoyed mostly parts I and II.Also I found that the part with words list that describes you takes improvement. I suggest that you read first the examples of personal brand statements and unique value to get an idea of what words you are looking for... Because using the lists I ended up with words that I could not really use for my personal brand statement. The lists served more as self reflection.Overall recommended.

Ótimo livro para iniciantes. Dá um passo a passo para a partir daí construir algo mais profundo.

Very good book and it arrived before than the expected date

É um livro bem estruturado, didático, envolve conceitos e esquemas para aplicação prática. Um dos poucos livros que encontrei em que expõe de forma completa não apenas teorias, mas estudos, práticas e exemplos no tema.Fiz uma entrevista com a Susan, autora do livro, e ela é realmente é referência no assunto

A great starter book on the subject.