Fashion Design: A Guide to the Industry and the Creative Process

This book is a fantastic reference for Fashion Design. Through my studies I found the design process to be very complex. This book does an amazing job of making the process seem less daunting...you can learn all the rules in this book so you can learn how to break the right rules 🤓 Definitely a must-have 🏆💛

I enjoyed the thorough research.

I have a pretty large library of books on the fashion design process, and this one is now a solid favourite. The author’s expertise in this field is outstanding and shines through on every page…and he can write!The author gained his industry experience through his own award winning designs, and internships at Alexander McQueen and Vivienne Westwood. He then went on to become a leading teacher of Fashion and Textile Design at Savannah College of Art and Design in the U.S.. In this book, he brings together this wealth of knowledge and experience, and generously shares not only the facts, but also the subtle nuances of the fashion industry and design process.The book is content rich, bringing together thoughtfully curated full colour images with a detailed overview of the fashion design process, from defining a brand, customer profile and fashion research, through to choice of materials, print and wide range of embellishments, and on to design development and presentation. There is also a great section on creating effective portfolios and resumes. Each page of this book is a learning opportunity and a pleasure to read, and the core content is also interspersed with fascinating case studies and designer profiles.In a nutshell, this is one of the best books for aspiring fashion and textile designers and should be consumed from cover to cover by all that want to step into this competitive and demanding industry.