L'Oreal Excellence HiColor Red 1.19 oz (Pack of 3)

This has consistently been my “go-to” for a nice bright red. I naturally have a dark auburn color. I can go from that to fire engine red in less than an hour. It doesn’t fry your hair. Years ago, I also had luck using this dye with previously box dyed hair. I recommend it to everyone as I receive a lot of compliments on my hair. It lasts a LONG time if you maintain a routine of washing your hair in cool water only. I usually only have to touch up the overall color (using red manic panic) every 2 months. It’s really easy to do root touch ups with this too. I have always used it for all over color rather than highlights.

Love it

Excelente 👌 calidad

i always use this shade & brand whenever i want to go red w/o bleaching. it's the best

Daughter got the role as Ariel in her high school musical and decided she wanted to dye her hair for it. Looked at temporary or 'semi' permanent, but most reviews for that left hair stiff or not as natural. The director wanted her hair to lay natural and if any dying messed it up, she'd rather it stay brown. You can see the before picture of her hair color. The light shows her hair different colors, but overall, she's got brown hair with light blond (natural) color throughout.We did use a 40 volume lifter to mix with this red dye. Yes we needed ALL three red dyes to color all of her hair. We only mixed 2 tubes to start and could have gotten away with 2 1/2 tubes, but needed more than 2 either way. We bought a 12 pack of hair clips to layer her hair for ease of dying it. Started with the ends/tips of the hair, then worked up to the roots. Read other people's 'how-to' and learned the roots take color much easier and it was obvious once her whole head was dyed. The roots looked bright pink and the ends red. She was very nervous after the initial shower that it was too bright, but the picture taken from her back was the red after hours of completely drying. The other 2 pictures are 2 weeks after dying her hair.We also used mostly conditioner for the 2 weeks and minimal shampoo, even though both were specifically for colored hair. The color did tone back from bright red to just red over the weeks. We didn't let the product sit a full 20 minutes after taking 20 minutes to apply the product. She waited 10 minutes after completing the dying process and then got in the shower to just rinse for 10-15 minutes. Then I bleached the shower floor from all the red! After about 5 showers over the next few days/weeks, there wasn't much red on the floor. There was less and less each time.Highly recommend this product if this is the color you are going for.

This is way better to use instead of bleach powder. I have a mix of 4B&4C hair and I have notice less damage to my hair ends when I use this loreal highlight. The color does last longer and whenever I wash my hair I don't see a lot of color in the water, sometimes none. I just wish the red was brighter but I will continue using this brand.

Always makes my hair soo red in the light! I started with dark black brown hair and it works great! I accidently got the highlights in red but it works just as well as the regular red! Always my go to product! I also have mixed it with magenta so when it fades it doesn't fade orange tinted. This past time I also mixed with the loreal high lift purple color! I don't recommend putting on your roots until about 10 minutes left or it will leave you with hott roots! I've gotten hot roots a few times and scared to get them again so I've added black to my roots comb it down into the hair shaft then only adding the red from the mids to the ends!! It does fade quite fast! Dries hair out alittle but nothing a color sealed and deep condition can't fix! Also rinse with cooler water!

I love this product. I went from my natural black hair a light Burgundy color ( I used 1 Red and 2 Magenta with the 30 developer and processed it for 30 mins) first time I dyed my hair then with maybe 4-5 more times f coloring it I got this beautiful vibrant pink red color I had my hair this vibrant color for 3.5 yrs and I would dye my hair almost every 30 days or so and it never damaged my hair it does bleed alot so I recommend black towels and it will stain your shower or bathtub I Kaboom to clean up afterwards it's does fade into a beautiful light pink color after a while of not coloring I did use a red pigmented shampoo and conditioner in between coloring to give my hair a rest and I also used a deep conditioner mask every 3 months