- ATTITUDE Floral Wildflowers Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, 80 Loads, 67.6 Fl Oz

I am extremely sensitive to smells, so finding a laundry detergent that actually smells good without being overwhelming feels impossible sometimes. But this one? It’s perfect. The scent is light, clean, and fresh — not artificial or headache-inducing. It makes our laundry smell amazing without that heavy chemical fragrance. What I love most is knowing it’s non-toxic and safe. As someone who cares deeply about what I bring into my home, this makes me feel like I’m truly protecting my family. Clean clothes without questionable ingredients is such a win. Highly recommend if you’re sensitive to scents but still want your laundry to smell beautiful.

I’m obsessed with this laundry soap. It smells better than any other laundry soap I have ever used! And it’s clean and good for your body! It works great. It does leak down the side when you fill up the cap and then put it back on to the top of the bottle. I just keep 2 caps and put the one in with my laundry with the soap and seal it with a clean one. Your clothes are pretty soft. Cleans stains as well as any other laundry soap. I go through it pretty fast but I do a lot of laundry.

LOVE and highly recommend this laundry detergent. As someone who prioritizes EWG products, the laundry detergent for the clothes that touch our skin all day was an important swap for me. It’s concentrated so you don’t need much, the wildflower scent is pleasant without being overwhelming, and it cleans my clothes well! I also like the pink grapefruit scent and usually switch between the two. 10/10 though!!

This is a wonderful option if you are looking to choose non-toxic products over standard toxic ones! This detergent is scented which I think is what many people miss most about standard detergents. I don't think the smell sticks around much after its dry, but the laundry area smells nice as it's washing! Giving this a 4 star because the product is nice, but the bottle design is terrible. No pour spout so it drips all down the side. They do offer a large refill box with a spout which I think would be a much better option!

Cleans clothes well and they smell fresh

Looking for organic nontoxic option that doesn’t leave my clothes smelling and looking bad…I’ve tried several and this one is the best so far! Pretreated stains and they came out clean!

Smells great! Just a fresh scent nothing fake. However it came leaking out all over the box.

Cleaner options for my family that I can feel good about. I love that this product is easily accessible through Amazon, and is EWG verified. I have tried several other cleaner options for detergent and they always left grease stains on my clothes, but this option seems to be working well. The scent is not too strong and leaves my clothes feeling soft/ clean every wash!

I have been a big fan of attitude products for a long time, years, and its extremely hard to get in the uk, im trying my best to stay away from toxic chemicals on my skin, and laundry detergents are one of the most toxic things in your house, so I have been using attitude, it was a good price on amazon and of course arrived the next day, I was surprised it wasn't leaking as every time I order anything on amazon that is liquid is leaking, this was down to attitude's packaging as it was literally just in a box with no paper, its going to be out of stock soon and not stocked until after march next year, So get it now if you need it.

After switching to a front-loading washing machine, I learned that regular detergents create way too many suds (basically the foam you see when soap or detergent mixes with water and gets agitated) and can cause buildup issues in the machine. It's recommend to purchase a high-efficiency (HE) detergent to prevent suds and residue problems because front-loading machines use significantly less water than top-loading machines, these suds don't have enough water to dissolve properly, so they just keep building up. Living in the UAE, finding HE detergents with the HE logo that aren't the typical mainstream brands was surprisingly challenging until I discovered this ATTITUDE laundry liquid on Amazon. *Other Reasons Why This Beats Other Conventional Laundry Pods and Laundry Liquid Products/Brands Clean Ingredients: This is formulated with 98% naturally derived ingredients and is EWG VERIFIED, which means they're totally transparent about what's in it. Compare that to conventional brands which is basically a chemical soup (synthetic chemicals, brighteners, and artificial dyes) - this is so much gentler on your skin and free of EWG’s ingredients of concern that harm health. Gentle Yet Effective and Efficient: The enzyme-free formula is much gentler on fabrics and skin compared to harsh conventional detergents, but still delivers excellent cleaning power. Perfect for anyone with sensitive skin or delicate fabrics. The concentrated formula is great too - you get 80 loads from one bottle which is actually really good value and works perfectly in cold water. Delightful Fragrance: The wildflower scent is fresh but subtle (hint of citrus + floral) - it's so much more refined than the typical synthetic fragrances in mainstream detergents that smell like cheap perfume. Not overpowering but leaves your clothes smelling great and completely deodorizes them. *The Little Things That Matter Can I just say how much I love the packaging design? The clean, minimal aesthetic with those penguins is such a nice touch - I know it sounds silly but the clean design with those little penguins just makes me happy every time I see it in my laundry room. Bottom Line: For anyone in the UAE struggling to find a quality HE detergent that's both effective and made with clean ingredients, this is your answer. It handles the suds issue perfectly, smells amazing, and gives me peace of mind about what I'm exposing myself to. The fact that it works so well in cold water is a huge plus. Highly recommended for front-loader owners and anyone wanting to upgrade from chemical-heavy mainstream detergents!

Attitude Liquid Laundry Detergent in Wildflower Scent I absolutely love this brand and the thought and care they put into making their products safe for us and the earth. I’ve been using their products including this laundry detergent for about 7 years now! My clothes always come out clean and with a very, very light refreshing scent of Wildflowers. I only wish the scent was a little stronger as I can’t smell it unless I bring the clothes right up to my nose and give a good strong whiff. They have unscented as well as many scents to choose from plus a baby option! On the positive, no more worrying about skin irritations and allergies to different laundry soaps. This detergent is a high efficiency EWG verified product meaning it is one of the best and safest on the market per the Environmental Working Group. It’s 98.7% natural origin, vegan and cruelty-free! So, my laundry is happy and I feel great supporting a healthier and safer brand. They also have a recyclable bulk box for 160 loads. I usually buy that and it comes with a spout. This saves on plastic use. If you haven’t given the brand or scent a try yet, I highly recommend giving it a try!

Love this detergent! Cleans way better then tide, doesn’t leave any residue or stains on clothing, clothes smell fresh and clean. This bottle lasts forever, I bought with the refill and it’s lasted me almost a year with a house of 4 people, easy on sensitive skin. I’ll never look for a different brand

Great soap, it's a safe choice if you are being mindful of what chemicals you're using in your home. One of my kids has sensitive skin and this laundry soap isn't irritating him.