What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Cool Medium Brown 5C, 1 Hair Dye Kit

L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Cool Medium Brown 5C, 1 Hair Dye Kit

Product ID: 22570257

Details

Brand
L'Oreal Paris
Color
5C Cool Medium
Hair Type
All
Item Form
Gel
Package Information
Box

⏳Up to 9 weeks fade-defying color

🌟UV filter & Vitamin E shine protect conditioner

💧No-drip gel formula for precise application

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Details

Brand
L'Oreal Paris
Color
5C Cool Medium
Hair Type
All

Description

✨ Own your signature shade with fade-defying brilliance! ✨

GRAY COVERAGE MASTERY - Effectively covers gray hair with rich, natural-looking color that blends seamlessly.
LONG LASTING RADIANCE - Enjoy vibrant, luminous hair color that stays fresh for up to 9 weeks—no fading, no compromise.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, exact coverage for salon-quality results at home.
SILKY CONDITIONED HAIR - Infused with Vitamin E and a shine protect conditioner to keep hair silky, resilient, and radiant.
TAILORED FOR ALL HAIR TYPES - Formulated to deliver superior color and conditioning regardless of your hair texture or type.

L'Oreal Paris Superior Preference Permanent Hair Color in Cool Medium Brown 5C delivers rich, luminous, and fade-defying color that lasts up to 9 weeks. Featuring a no-drip gel formula for precise application and a UV filter plus Vitamin E-infused conditioner, it ensures vibrant color, gray coverage, and silky hair for all hair types.

Specifications

ASIN	B0185LCA0I
Best Sellers Rank	#161 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2 in Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5C Cool Medium Brown
Container Type	Box
Customer Reviews	4.5 out of 5 stars 55,813 Reviews
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249329238
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	0.55 Pounds
Manufacturer	L'Oreal - Hair Color
Manufacturer Part Number	71249329238
Material Features	Luminous Color
Material Type Free	Sodium Chloride Free
Model Number	71249329238
Number of Items	1
Package Information	Box
Product Benefits	Long Lasting
Recommended Uses For Product	Softening
Set Name	L'Oreal Paris Permanent Hair Color Kit (4 Piece)
Suitable Hair Color	All Hair Colors
UPC	071249329238
Unit Count	1 Count

Reviews

C**O

12.04.2026

D**A

6.03.2026

R**E

29.04.2026

A**N

22.03.2026

A**R

1.05.2026

G**G

3.10.2023

J**D

22.11.2025

E**E

19.04.2026

K**M

18.06.2020

K**I

10.12.2023

C**R

14.02.2026

A**A

20.04.2026

P**E

8.09.2025

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