Laryssa WirstiukJewelry Marketing Joy: An Approachable Introduction to Marketing Your Jewelry Brand

I recently received this book and started to read it. It is chock full of information, but does not read like a boring technical manual that puts you to sleep.I can’t put it down as I’m learning so much about marketing I didn’t know as well as reinforcing those things I did know but failed to implement or did do poorly. So many nuggets of information in the book. You can tell by the pink post-it notes that I’m writing down all of the takeaways.Laryssa certainly knows what she is talking about. It is a must-have for every jewelry designers’ library. Highly recommend it!

I don't even know where to begin to express how wonderful and thankful I am for this book! Laryssa is not only such a warm and giving person- she is extremely knowledgable and SO generous to share what some people will never have access to in the jewelry industry about marketing and growing as a brand. This book will teach you EVERYTHING you need to know & more! I highly highly recommend this book to any jewelry designer at any stage in their career trying to navigate the many facets in this industry!

I feel so fortunate so have this book as I launch my jewelry brand. Laryssa's writing is so clear and informative. She has organized her insights in an easy to understand way. This book is helping me lay the groundwork for my company, but I know I will be referring to it over and over as I grow and need to change. I believe this book to be invaluable to any independent brand in the jewelry industry. I highly recommend it without hesitation.

Excellent book, this book teaches great lessons on marketing. A how to for anyone, I’m learning how to market a business but not jewelry, it’s been very helpful. The book is packed with information and easy to read. A must have for anyone with a business.

Such a wonderful heartfelt compilation of jewelry wisdom. The author has explained very difficult concepts in a very simple way. Every entrepreneur, new in business or working since years will benefit from this.

I wish I could have read this book when I started Chrysmela.If you wonder who should read this book,” check out page 274 “when should you hire a consultant?” It has a list of several questions to ask yourself. I'm guilty of all of these. Or I was, when I met Laryssa and before we worked on a fun project together.My favorite part probably is the section called making the most of your strategy and plan, page 198. SMART: Specific, Measurable, Attainable, Relevant and Time Based. I'm coming from a business and investment background, and I thought I knew it all. But, with so many things going on everyday, I do lose track of core strategy and big goals. Laryssa guides us through this book, making you feel walking along with a smart friend, talking shop. It’s a business book that makes you feel good, back in control.

This book helped me think about my business in a new way. It offers practical advice and great insight into the jewelry industry and marketing specific to it. Laryssa has a wealth of information and generously shares it. A must for any independent jeweler!

Must have book for any jewelry e-commerce store or SM platform stores, love the structure and the way it’s easy to understand