WELLA Color CharmPermanent Liquid Hair Color for Gray Coverage, Red

I get compliments on this color at least once a week. I also love that it doesn’t stain my skin at all and goes great gray coverage.

Really pretty color. The product went a long way and had really good pigment.

7R/810 has been my hair color now for 11 years and I can't see myself going back to any other color (and my hair has been every color from black to green to blonde to pink). It doesn't fade badly for me either.

I have been using Color Charm for years. Works really well

I wanted a subtle ginger shade, and previously have found that my hair takes on bright red with dyes even using 8RG formulas. So, I mixed half and half of the Light Copper (a shade which in and of itself should be more orange than red!) and the Honey Gold with the appropriate developer. Mixing was challenging because the consistency was very runny, so at home dyeing with this is messy. It was closer to the desired ginger color I want, but as you see from the swatch, it still came out more reddish and brown than a light copper and gold combo realistically should have given. I'm still quite happy with the color and have gotten compliments, just which I didn't have to do so much chemistry for a subtle ginger.

First time using Wella colour and I am very pleased with the results. Reading reviews before buying I opted for a lighter shade than what I normally would use and the colour came out perfect. I mixed 1.5oz of 5RG Light Auburn and 0.5 oz of 6R Red Terra Cotta with 20 developer and the coulour came out as beautiful chocolate brown with a hint of red (my natural hair colour is dark brown with plenty of grey). Excellent grey coverage! Was a little freaked out when applied because it turned so dark almost black while processing but washed out great, no stained skin and no bleeding into the towel after a thorough rinse and conditioning. The brands I used previously not only stain the towels but also pillow cases until two washes after. So, no stains was a great bonus. And I didn't think I was going to like the liquid consistency but it's actually so much easier to apply and saturate the hair.

I normally buy my Wella hair color in the store but i couod not find the color I used in the past… but Amazon had it! I dont have to go to the store for this anymore! Same price and available.

I have been using wella products for years. I am a former hairdresser so I have been doing my own color all these years. I like wella color charm because it delivers a great natural looking color.I use 1 Oz 20 strength Creme developer,with 2/3’s 8RG/729 Titan Red Blondeand last third I divide equally with 4/N 411 medium brown and 5RG/ 445 5 light auburn to achieve the color shown.After I colored my whole head of hair the first time, I only color the new grown in roots from there on. I leave on for 25 minutes.I find that when people color their hair this auburn color at home or rather any red color, it tends to look fake using this one product unless the natural hair is on the dark side. If it’s over white or gray, blonde, well, definitely doesn’t read well. With the medium brown added to it, it tones down the fake look. I’m 68 for reference and yes I do wear makeup and have good skin. But I think because of my realistic looking color and below my shoulder length hairstyle people think I’m around 55 thereabouts. I will color my hair as my mom did until I can’t and she did till she passed at 80. Anyway, great products and so easy to get on Amazon and even cheaper with auto replenish.