L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Golden Reddish Blonde 9GR, 1 Hair Dye Kit

I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again.

L'Oreal Preference is the best hair color. Color turns out rich and makes the hair shine.

At 73 I felt so old with gray hair just starting to turn white. Gave coloring a serious thought. This color is perfect!!! No roots to show so can go longer between coloring. Ends have a nice light golden hint. Hair looks healthier and shinier with some body now. Love it!

Love the shade and shine it gave to my previously dull rusty orange color... the only big downside was terrible smell and burning in the eyes and nose,could barely finish dying my hair with closed eyes.

Perfect color! I’m trying not to bleach my hair anymore and I wanted to be a very light blonde. This worked perfect. It was the perfect color, it is platinum without the bleach. The conditioner is amazing so happy I found this color.

I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰

This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color.

I use 7LA Light Auburn on my now mostly gray hair. It covers every strand and the color looks beautiful–I get comments one how "pretty my hair is." I would say it lasts "an average amount of time" but am no expert in that area. Highly, highly recommend!

I love it. The color is so pretty and it doesn't smell. I will buy it again.

All liked it.

I liked the color, will order more of this product ***** 5 stars

“⭐⭐⭐⭐⭐ I love this L’Oréal color! The result is beautiful, shiny, and very natural. It covered my hair perfectly and was easy to apply at home. My hair feels soft and looks like I went to a salon. Definitely buying again!”

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended