The line professional stylists have trusted for years. ion Color Brilliance Permanent Hair Color makes it easy to get extraordinary, long-lasting, salon quality results at home. The luxurious Italian formulas are made to be especially gentle and protect against damage. The Color Brilliance Permanent Liquid Hair Color pallet consists of luxurious shades with advanced ionic technology that utilizes pure ionic micro pigments for deeper, more intense color deposit. Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge in the cortex, ensuring 100% flawless gray coverage. Superior quality and proprietary blends are formulated in Italy by ion's expert team of chemists to deliver unparalleled results. ion Hair Color science relies on the power of micro-pigmentation- ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. These formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science and bring home vibrance like never before.
M**E
Has stayed in my hair for weeks
I have very dark hair and e which typically does not hold dyes well. This one has stayed and looks great still. There has been some fading from the original color, but it still looks very good and would not be noticeable
S**A
Looks so good!
If you have black hair like me you should know that you need A lot of bleach to get blonde and if you have blonde hair this dye will be purple but if you get orange you will get this beautiful pink color that doesn’t fade away I have had this hair dye in my hair for a month! And it still is the same color!
J**M
Have used for years. Now buying on Amazon.
Have used this product for years. Now buying online. Excellent coverage. Shine
L**S
Safe and correct always in shades and colors.
Been using ION hair coloring products for bleaching my hair blonde shades for years now ..Not one time has it damaged or "burned" my scalp...takes away the dreaded fear of severe hair or burning scalp or a head full of a dreaded wrong shaded or brassiness...one can trust ION hair coloring products...
C**.
Perfect color!!
I really like it!! Color great!
J**E
My go to color
It’s a great permanent hair dye that lasts long on my fine hair
L**D
Don't forget to mix with developer!
This item is great and I am so used to box kits I did not realize it needed developer. (hey I am still new to pro products) I love the color (sapphire) and it holds up. SO if you are new to this get the developer it's not a suggestion, it's a necessity!
S**.
Hair color
Good product.
Y**E
Not as advertised.
No difference in the hair color. Difficult to actually find the instructions. When I finally did on the inside of package the print was so small I needed a magnifying glass to read and even then it was unclear. Terrible smell. Would not recommend this product to anyone.
Trustpilot
1 month ago
3 weeks ago
