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🎨 Root perfection in a flash—because your roots deserve VIP treatment!
L'Oreal Paris Magic Root Permanent Hair Color Kit delivers professional-grade, 100% gray coverage in just 10 minutes using a low ammonia, conditioning formula. Designed for precise at-home root touch-ups, it features a soft brush applicator for seamless application and blends naturally with existing hair color. Perfect for busy professionals seeking quick, salon-quality results without the wait or expense.







| ASIN | B003A8AM02 |
| Best Sellers Rank | #402 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #8 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 7 Dark Blonde |
| Container Type | Box |
| Customer Reviews | 4.4 out of 5 stars 2,528 Reviews |
| Full Cure Time | 10 minutes |
| Global Trade Identification Number | 00071249164501 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Gel |
| Item Weight | 5.67 g |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | FPS-173009 |
| Material Features | Gluten Free |
| Material Type Free | Ammonia Free,Peroxide Free,Gluten Free |
| Model Number | 071249164501 |
| Number of Items | 1 |
| Package Information | Box |
| Package Size Name | Single Unit |
| Product Benefits | Provides 100% gray coverage with low ammonia color gel and built-in conditioning for easy root touch-ups Product Benefits Provides 100% gray coverage with low ammonia color gel and built-in conditioning for easy root touch-ups See more |
| Recommended Uses For Product | Root touch-ups, Gray coverage between colorings |
| Set Name | Hair Color Gel with Applicator |
| Suitable Hair Color | Dark Blonde |
| UPC | 071249164501 |
| Unit Count | 1 Count |
S**E
Cheap, Fast, and Effective
I don’t know what to say that hasn’t already been said. If you color your hair, you need this. Whether you go to a salon or DIY it at home, this product is made for you. It’s cheap, it’s fast, and it works.
C**A
Root touch up
Great for quick touch up on roots. Left my hair shiney. Lasted about 2 weeks . Great product for touch up in between salon visits
A**R
Works fast and it is amazing!!!
I have been dying my hair for a while but for some reason my gray roots have not been absorbing the color. I am usually a fan of the Loreal products so tried the dark blond root magic. It was a miracle how fast it took (total of 12 minutes including application) One thing that might have helped is that I used clarifying shampoo the day before. I used ogx brand. I will definitely be ordering this root touch up again!!
A**R
Darker than I wanted
A little darker than expected
M**E
Good color for quick touch ups at home
Great color and quick n easy to use at home. Saves me $$ at hairdresser and looks better than professional grade she uses
D**4
Burns when applied, but does cover grey hair well
This works really well to cover grey roots in between expensive salon visits. I've been using it for at least 5 years. It used to be very gentle and never burned when applied. I think they changed the formula, because now it burns my scalp within the first few minutes of applying. The burning does subside with rinsing, and does not damage the scalp. But I will not use again due to the burning. Shame on Loreal for changing the formula after I had many years of successful use.
M**N
Great product!
I had been going to the salon for years to cover my gray and was always afraid to try doing it myself. Well, recently we had to cut back on our expenses, and I decided to try this product. The picture on the box looked like my hair color, so I gave it a try. That was four months ago. I no longer go to the salon. It matched up perfectly and looks beautiful. I actually get more complements on my hair now. I have to keep it on for 15 to twenty minutes to really cover the grays, but it really works. I can cover my whole scalp area with one box. The best is that I start seeing the gray roots after three weeks and when I went to the salon, I would go every four weeks, which meant that for one week you would see the gray roots. Now I do my hair the second I see the gray. So no one really ever sees my gray roots. I would highly recommend this product. It has already saved me hundreds of dollars. It has also saved a lot of time. I was amazed at how well it just blended into my "professional" hair color. I am a person who goes to Amazon to read reviews before I buy anything. I hope this helps people. I actually want to tell anyone I see who has their roots showing to try this but that would be so rude. It would also put a lot of salon workers out of work because it really is so easy you will regret all the years you didn't use it.
V**R
Cheap hair dye that burns and turns dark blonde hair orange and brassy
This was awful. I got the Number 7 dark blonde. My hair is dark blonde. It turned my hair to a brassy orangish pink. I put a ton of purple color drops on after but it barely did anything, still have this brassy orange hue. I wish I'd never used it. Prior to that, about a week before, I had used Kristin Ess Smoky Topaz and it came out so beautiful but it didn't cover those stubborn greys. I thought I could use this to cover those. It did a bit, still did not get all, but mostly the orange color is atrocious. I am ordering more Kristin Ess and hoping it can cover this over. This also felt terrible, stinging and very strong odor. And there's NO follow up conditioner. This is just a small amount of full, permanent, cheap hair dye, with no deep conditioner after. My scalp felt like it was burning and still is a bit sensitive a day after using it. Update: a few months later, nothing has really worked to take the orange out. It’s grown out about an inch now and there’s a line where my blonde stops and the orange brass begins. I must have tried over $500 in products all claiming to correct the orange or brass, and they did nothing. Save yourself from this, don’t buy!
A**E
Quality
Not covered grey hair in 10 minutes I continue checking I kept 40 minutes slightly color came not fully covered and I ordered dark blonde color came black not satisfied loriel products im using but this one not like that which mentioned
ج**ر
الرياض
غالي جدا وكميه قليله فقط يستخدم لمره واحده اروح للصالون افضل لي
U**D
تغطية كاملة الشيب بلون جميل
جداً رائع واللون اللي طلبته وتغطية كاملة للجذور سأطلبه مرة أخرى
A**I
Good
Good
C**N
Llego en mal estado
Tuve que devolver el producto porque me llego abierto y disperso en todo el empaque.
Trustpilot
3 weeks ago
3 weeks ago