Clairol Pure White 40 Creme Developer Maximum Lift, 16 Ounces

Second bottle. Perfect to lighten my human hair wigs. I only put this on the wig, place it in foil for 1 to 2 hours (depending on how light I want the wig) and almost perfect highlights! Love it!

Definitely a good strong product! It came quick!Only reason why i purchased It is due to urgency other than that it’s too expensive! You could get this at your local beauty supply store for $2.99-$3.99

Very strong. Best for black/dark brown hair. Go light if bleaching tips, roots are stronger if they've never been dyed. This is best for the first round of bleach to take dark hair to an orange tone. Then use a 20 or 30 vol to get to platinum blonde.Overall, very effective. Strong smell. Wear gloves.

Great product and great price. I mixed with the clairol bleach to balayage my hair. In 15 minutes I lifted my brown hair to the shade I wanted. It did not damage my hair but I added a bond repair to the mix since this is 40 volume (strong). I am very pleased.

It’s good for bleaching knots. I used it with the BW2 bleaching powder. Be careful though, else you’ll bleach your hair too.

I've got dark black Asian hair. I bleached using this twice. It turned light blonde. It does what it says it will. My hair usually turns into spaghetti when using other brands, but this was okay, my hair was manageable. It is a cream so you won't have dripping problems which is a plus. I also think for this price and volume it's a great value. I did my whole chest length hair with one bottle.

I paid too much, but needed it right away. It worked as it was supposed to, I had no issues.

Best for hair color