Entrepreneur Press No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

This book helped me refine my thinking and truly understand what motivates affluent buyers. The insights came at exactly the right time, especially as I reevaluate how I market my higher-end products. The only slight downside was the author’s apparent admiration for Trump before his second election—he does bring him up a few times. A couple of those moments were a bit tough to get through, but they didn’t take away from the core value of the book. The advice is solid. It helped me reprogram how I think about selling premium items. In my industry, it’s clear: the very low-end and very high-end products are still moving, while the mid-range items are struggling. Even though our overall sales numbers are down, our profits are actually going up—which is no small feat in these times. The author’s thinking is sound, and just reading the book gave me the reset I needed. Thanks, John

This is straight up my favourite Dan Kennedy book. He lays out what he's discovered about rich people, tells you exactly what they're looking for in a product/service, and tells you what appeals to use to hook them. The "e-factors" chapter is especially great. I've already read it over 10 times easily, with copious notes. At the end he also gives you case studies of how his students implemented his teachings into their businesses - which should give you plenty of practical ideas for your own. Genuinely astounding that such valuable information is available in a mere £10 book.

Really looking forward to reading this book, and following the recommendations within the pages. It arrived in perfect condition, and very timely delivery as well. Would definitely recommend purchasing books and other items from this seller. I've saved them as a favourite seller. Keep up the great work

This is worth a 1,000,000 x Roi!

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