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🧴 Repair, replenish, and radiate with every wash!
Virtue Recovery Shampoo harnesses the power of patented Alpha Keratin 60ku to repair and strengthen damaged hair from within. This sulfate- and paraben-free formula is vegan, color-safe, and enriched with a luxurious coconut and yuzu fragrance, delivering a hydrating cleanse that restores softness and resilience to all hair types, especially chemically treated and dry hair.
| ASIN | B07NLH77SY |
| ASIN | B07NLH77SY |
| Active Ingredients | Coconut |
| Age Range Description | Adult |
| Best Sellers Rank | #90,839 in Beauty ( See Top 100 in Beauty ) #3,986 in Hair Shampoos |
| Brand Name | VIRTUE |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,270) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,270) |
| Date First Available | 6 November 2018 |
| Hair Type | Damaged |
| Is Discontinued By Manufacturer | No |
| Item Dimensions | 5.1 x 5.1 x 19.1 centimeters |
| Item Form | Liquid |
| Item Weight | 295 g |
| Item model number | 20157 |
| Liquid Volume | 8 Fluid Ounces |
| Manufacturer | Virtue Labs |
| Manufacturer | Virtue Labs |
| Manufacturer Part Number | 20157 |
| Material Type Free | Paraben Free |
| Model Number | 20157 |
| Number of Items | 1 |
| Other Special Features of the Product | Repair, Replenish |
| Product Benefits | Restorative, Moisturizing |
| Product Dimensions | 5.08 x 5.08 x 19.05 cm; 294.84 g |
| Recommended Uses For Product | Hair Cleanser, Nourishing |
| Scent Name | Coconut |
| Suitable Hair Color | All Hair Colors |
| UPC | 817023020157 817023022106 |
| Unit Count | 1 Count |
E**E
Doesn't suit everybody
Really did not suit my hair (which is dry, frizzy and highlighted,but which I can normally get straight and smooth with GHD straightener). I used the Virtue shampoo and conditioner and it made my hair completely unmanageable and straw-like; even the straightener couldn't help. Tried it twice then gave up
A**D
I have medium-to-thick, bleached, and compromised hair, and this shampoo truly made a difference. The texture is creamy, it doesn’t dry out the scalp, and after rinsing, my hair feels softer, stronger, and visibly healthier. It’s not just surface-level shine — it feels like it’s actually restoring the hair from within. I love that it’s free from harsh sulfates and contains Alpha Keratin 60ku, a patented protein that seems to genuinely help repair damage. I use it on days when I’m not applying K18, and paired with the Virtue Recovery Mask, the results are amazing. If you have color-treated, dry, or damaged hair — this is worth the investment. Pricey, yes, but 100% worth it for the results
A**H
Price point is steep but makes my hair very soft
K**A
This shampoo is amazing. Makes my hair so much better, smoother and looking healthier
A**R
This is a superior shampoo and I love how it makes my hair feel; soft and nourished. Will definitely purchase again.
C**N
Muy bueno
Trustpilot
3 weeks ago
2 months ago