Startup Owner's Manual. Vol. 1: The Step-by-step Guide for Building a Great Company

Comment faire rentrer Lean Startup et Customer Development dans un seul livre référence, qui reste pratique et lisible! Avec en plus beaucoup de points abordés en double lecture: pour l'économie digitale et pour l'économie traditionnelle. Parfait!

Eğer bir startup kurmak istiyorsanız buradaki yönergeleri takip ederek çok kaliteli bir sonuca ulaşabilirsiniz. Acayip sevdim. Steve Blank döktürmüş.

A start-up is a company in survival mode looking for a viable business model. Under this premise, the authors show how to test the market as early as possible focusing the founders on the only things that matters. I wish I had this book before my first start-ups attempts! A must read for entrepreneurs and a good reference to come back to.

This is a manual and not something that you read once and leave. It answers most questions a first time founder would face. Whichever phase of starting up you are in, this book will provide you with the necessary insight. Also you should do the course 'How to build a startup' on Udacity by Steve Blank himself. Study this book, get your asses of the ground, go out there and make it big.

Why do I call The Startup Owner's Manual "Disruption Entrepreneurship?" Well...I was a student at the local college, and I was preparing to graduate with a degree in Business Administration with a specialization in Entrepreneurship, and then the college suggested that I participate in the business plan competition. I submitted my business plan and a little while later I was subsequently nominated to compete in the business plan competition. As I was writing the business plan, I must say that I got advice to add "creative elements" to it. Honestly, was the business plan supposed to be accurate or just to make some people happy? As Steve Blank says ..."business plans don't survive first contact with the customer." After listening to the audiobook the Lean Startup, the Lean Startup raised some interesting points, and when I pressed my professor about my doubts before the competition, I got a lot of reassurances. After subsequently getting 3rd place in the competition, I sought to expand what I had heard about in the Lean Startup. I realized that my product concept was so large and encompassing, that it could be applied to various markets, but which market? How should it look? How do I know I'm doing it right? I had so many questions, and the textbooks simply didn't suggest a good route to go. They didn't talk of Customer Development, or the Business Model Canvas. The big question is who are my customers? This is where The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company comes into the equation. This book shows you new ways to go about developing your product, and teaches entrepreneur's the right way to product development. If I had only known about this a few years ago, I might have saved a lot of money in unnecessary product development costs. As I build my next round of prototypes, I feel I have a better chance at success, as I can demonstrate what the customers want. This book is a must have! Here's some more content of the book: As Steve Blank says "There Are No Facts Inside Your Building, So Get Outside."(Rule No. 1) Go out and interview the customer. Find out what they want. Don't wait until the last minute. You simply don't want to build a product, based upon wrong assumptions. That's simply a waste of time and money. Rule No. 6 of the Customer Development Manifesto also says: Design Experiments and Test to Validate Hypotheses. Essentially, you create an experiment to validate your product or target market. In doing so, you'll learn how to make your product better or where to pivot. These are just a few examples of what's not talked about in the traditional textbooks.