Natural Dog Company Itchy Dog Shampoo 12 oz – Hypoallergenic & Fragrance Free – Aloe Vera, Jojoba & Sea Kelp – Sulfate & Paraben Free – Soothes Dry, Itchy, Irritated Skin – Safe for All Breeds

This is some of the best do shampoo I've ever used. I wish I would have found it sooner. I have a blue pit bull and she has sensitive skin just like most pit bulls and she is doing amazing. No dandruff at all. It doesn't have a scent so I smells great. Nice and shiny coat. The bottle size also goes a long way.

For the baby of the house my little dog. I like the smell of the product plus it leaves my dogs hair very clean and ease to use. Value of money I paid for it is good.

I bought this for my 13yo German shepherd who needed a bath and hates being bathed. He was calm through the bath, even when I got shampoo in his eyes, and it rinsed out without any lasting effect. Rinsing shampoo out went quickly after the thick lather cleaned him thoroughly. His fur brushed out so easily, carrying away loose undercoat. And when dry, his fur was silky and stayed groomed. I decided to try it on myself because my scalp was winter-itchy and I hoped my long hair would feel as silky and look less wild. The quality of this shampoo exceeded expectation on my dog and myself--will use this always! My hair combed out with minimal hair loss because the shampoo has a detangling quality (argan oil?). And my hair has been manageable and not wild, now validated with three washings. My dog has shed less because the loose fur brushed out well after his bathing. We are very pleased with this product: we look and feel great!

It smells wonderful. I am giving 3 stars because the spray nozzle isn't working. I had to purchase a spray bottle to transfer the liquid in order to spray on my puppy.

My dog has really dry skin and after the first wash with this product it was a big difference. She wasn’t scratching at all and seems to be less irritable. You do have to use a lot of product to get a good lather but I don’t care because it helps My girl a lot. Great product and great smell

This is by far the best dog shampoo I’ve ever used! It lathers beautifully with a soft, gentle texture and works perfectly for dogs with very sensitive skin. Highly recommend for pups with delicate skin needs!

So with my honest opinion, the shampoo smells great. The quality of the shampoo is great. I like the price of it, but when I wash my dog, it seems to only satisfy his skin for about a day or two then he’s right back irritated skin flared up, but maybe it’s just my dog. It may work different for others.

My sensitive skin pittie mix responds amazing to this product. She loves to lay in the grass but gets itchy and has some seasonal allergies. Smells pretty. Keeps her white fur bright. Its the only thing I use for her bath time, sets to soothe her skin and I always keep it in stock.