What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris L'Oreal Superior Preference Fade-Defying + Shine Permanent Hair Color, 2BL Black Sapphire, Pack of 1, Hair Dye

Product ID: 284680345

Details

Brand
L'Oreal Paris
Colour
2BL Black
Item form
Liquid
Package information
Gel container
Product benefits
Hair Coloring

⏳Fade-defying color lasts up to 8 weeks

🎨50+ luminous shades for personalized style

💧Gel formula + Care Supreme Conditioner for intense shine

Description

✨ Own your glow with L’Oréal’s fade-defying brilliance!

TRUSTED SINCE 1973 - Join millions who trust L’Oréal’s gold standard in hair color innovation and quality.
SHINE SUPREME TECHNOLOGY - Our unique gel formula paired with Care Supreme Conditioner delivers salon-quality shine and silky smoothness.
UNMATCHED COLOR LONGEVITY - Experience vibrant, fade-resistant hair color that stays fresh week after week.
TAILORED TO YOUR SIGNATURE - Choose from over 50 rich, luminous shades to express your unique style with confidence.
FULL GRAY COVERAGE VERSATILITY - Permanent formula covers grays flawlessly while enhancing natural hair texture for all hair types.

L’Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color in 2BL Black Sapphire offers a long-lasting, vibrant hair color experience with over 50 shades to choose from. Featuring a unique gel formula combined with Care Supreme Conditioner, it ensures intense shine, full gray coverage, and fade resistance for up to 8 weeks. Trusted since 1973, this permanent hair dye is sodium chloride free and suitable for all hair types, delivering salon-quality results at home.

Specifications

ASIN	B00IWRWIKI
ASIN	B00IWRWIKI
Best Sellers Rank	#4,021 in Beauty ( See Top 100 in Beauty ) #49 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	2BL Black Sapphire
Container Type	Gel container
Customer Reviews	4.5 4.5 out of 5 stars (21,245)
Customer reviews	4.5 4.5 out of 5 stars (21,245)
Date First Available	16 February 2014
Full Cure Time	3E+1 Minutes
Global Trade Identification Number	00071249276785
Hair Color Permanence	Permanent
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Liquid
Item Weight	0.4 Ounces
Item model number	K1678500
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Material Features	Full coverage, Long-lasting
Material Type Free	Sodium Chloride Free
Number of Items	1
Product Benefits	Hair Coloring, Shine Enhancing
Product Dimensions	5.84 x 9.14 x 15.75 cm; 11.34 g
UPC	071249276785
Unit Count	1 Count

Reviews

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

K**M

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

P**E

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

8.09.2025

E**.

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

6.11.2017

M**F

My sister-in-law loves this color. She couldnt find it so I sent it to her. Very vibrant auburn.

5.02.2021

マ**ア

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

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