









🍃 Naturally radiant skin, powered by pure fruit pigments.
100% PURE Tinted Moisturizer combines innovative fruit-pigmented technology with antioxidant-rich superfoods to deliver a lightweight, hydrating foundation that evens skin tone and imparts a dewy glow. Designed for fair skin with pink undertones, this vegan, cruelty-free formula offers light to medium coverage without synthetic dyes or harsh chemicals, making it a clean beauty essential for millennials seeking healthy, radiant skin every day.
























| ASIN | B017EVM8S4 |
| Additional Features | Anti-aging,Hydrating,Lightweight |
| Age Range Description | Adult |
| Best Sellers Rank | #170,558 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,395 in Foundation Makeup |
| Brand Name | 100% PURE |
| Color | Alpine Rose |
| Container Type | Tube |
| Country as Labeled | United States |
| Coverage | Medium |
| Customer Reviews | 3.7 out of 5 stars 204 Reviews |
| Finish Types | opaque |
| Global Trade Identification Number | 00899738010500 |
| Item Dimensions | 1.28 x 1.28 x 6 inches |
| Item Form | Liquid |
| Item Height | 15.25 centimeters |
| Item Weight | 45.35 Grams |
| Manufacturer | Tjernlund Products, Inc. |
| Material Type Free | Fragrance Free |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Product Benefits | Flawless |
| Recommended Uses For Product | Face Makeup |
| Skin Tone | veryfair |
| Skin Type | Normal, Oily |
| Specialty | natural |
| Sun Protection | 20 Sun Protection Factor (SPF) |
| UPC | 899738010500 |
| Unit Count | 1.70 Fluid Ounces |
L**N
Makeup that doesn't break me out!
Over the years I have developed sensitive skin that would break out at just about any product I used and that was especially true for any kind of foundation or even just tinted moisturizer. So, I've been in search for a non-greasy, light to medium coverage tinted moisturizer that didn't cause me breakouts and through much trial and error I finally found this. I was skeptical of the claims but I can say I've been using it now daily for over a month and it has not caused a single breakout. In fact, my skin seems to have improved considerably - it just glows. The coverage is nice, hiding any imperfections reasonably well (after all, its not foundation). It seems to melt into my skin and blends perfectly (I have extremely pale skin, hence the lightest color in their collection). Best part is, it feels good, not greasy. I have combination skin and so I do use a serum underneath for those areas of my skin that are drier as this just doesn't feel moisturizing enough to wear alone on the driest skin. I'm so glad I decided to give this brand a try. I will be coming back for more and that may be the first time in years I have said that about any tinted moisturizer or foundation! UPDATE: I've been using this moisturizer for over a year now and I can honestly say I cannot live without it. It makes my skin feel amazing and with continued use of this and other products my skin no longer needs full coverage most of the time, so the tinted moisturizer is perfect. I use several other of their products and my skin has never looked better. I rave about this company's products to anyone who will listen. To those reviewers who have found this shade to have an orange tint. I am extremely pale with freckles and my undertone is cool/neutral. I do not find that it has an orange tint. It possibly looks a bit yellow right out of the bottle, but it seems to just melt into my skin when I blend it. I've never seen an orange tint or makeup lines when using this. Despite being cool toned, I find that the slight yellow base to this moisturizer evens out my skin tone. If you prefer your foundation with a pinker base, then this probably wouldn't be the right shade for you. I highly, highly recommend trying this out though, even if it takes a couple of purchases to get the shade right. I think if you find it's too orange you could dilute it with another moisturizer to tone down the color so you at least won't waste your money.
V**E
Great product because super healthy, but Definitely NOT for oily combination skin
I was so happy when I found this 100% Pure, healthy cosmetic line, with great ecological (and beautiful) packaging. So many products out there are unsafe, even well-known and well established firms produce unhealthy products (hormone disrupting preservatives etc) even when the products are elaborated by dermatologists. Dermatologists are supposed to check the safety of ingredients... but they don't do that job even for Clinique or other major firms that surf on "healthy, clinical" vibes. All you have to do is check out the ingredients of the product you wish to buy on an online data-base (ewg.org...) and you may go from one surprize to another. All of this to say how happy I was when I checked the ingredients of this product: ULTRA SAFE. But thhis combination of products do not work on my slowly aging oily-combination skin. I have reached my fifties in great shape, except for this oily combination skin and pores that seem to enlargen as time goes by. I have been using this tinted moisturizer on the primer made by 100% pure (to try to tame those pores) and the result is really great when I apply my make-up (with a sponge) the coverage is really natural. The color is perfect, it is smoothly applied over the primer (more difficult without the primer) and I leave my bathroom very happy in the morning... HOWEVER. if I catch a glance of myself at noon: ugh!! The tinted moisturizer settles in my pores and in the fine lines that are starting to appear with time and the result is AWFUL. In the evening, it is even worse: my make-up has actually completely slipped off my face in some places (I have high cheekboones) and settled into a few areas (espcecially around nose & mouth), making my face look odd and almost unclean. I have tried this without the primer and the results are worse, if they can be :/ What a pity. I so much wanted this to work. This said, I believe my 24-year old daughter is delighted with her tinted moisturizer :) I believe I am not the only person in this case, so I hope the company will develop a product that works well on oily combination skin
L**R
Feels Good for My Skin!
This is currently my favorite tinted moisturizer. I love it, my skin loves it, and so does my dad! I am about a shade NC30 in MAC and this is slightly a little dark for me but it still works since it has a very sheer and dewy finish. It feels light and it feels like it nourishes my skin. My skin feels softer. It's great for daily day use since it has some physical/mineral sun protection. I have gotten tons of compliments on my skin. TIPS: Moisturize! After washing my face or getting out of the shower, I apply the 100% Pure Coffee Bean Eye Cream and the 100% Pure Superfruits Reparative Cream. It makes the tinted moisturizer go on easier and smoother and it feels like it boosts the awesomeness of the tinted moisturizer. I have combination skin. If I am out all day, I like to use the 100% primer on my T-zone before applying the tinted moisturizer. For a slightly more polished and flawless look, I apply a bit of the Josie Maran concealer crayon in Medium 1 on my T-zone and blend with my fingers. This is great for men too!
P**Y
Nice, but lightest shade still a tad too orange on fair cool skin
At the time of purchase, this was the lightest shade. Things may have changed by now, I dont know. I buy the lightest shade, and I still find it a bit too dark and too orange for my skin tone. Better for warmer tone, or medium. I have dark hair, dark eyes, with cool fair skin tone. I really like the thought of using a tinted moisturizer with SPF. I don't wear much make up, but I do moisturize. We should all use a product with SPF, and I thought this might be an attractive- all in one step- way to do so. I can wear this, as it looks a little better after it sets, but it really doesn't go with my skin tone. I use it on days that I will be just bumming around the house (but outside). Besides that, the feel is creamy, and it has nice moisturizing properties. I usually apply it over a serum or other moisturizer and/or nourishing oil. After any of that sets in, then I can apply this. It goes on well. The coverage is minimal. Just kinda evens out the skin without weighing it down. I like the ingredients, that it contains vitamins, antioxidants and sun protection all in one. It also feels pretty good on my skin, too. If I can get it closer to my skin tone, I would be perfectly happy with it.
P**H
Color is dark
This is much darker than expected. You wouldn't think it would be since it's the second fairest color on their scale. I ended up ordering the Creme color which is much better. As an example, I was "fairly light" in bare minerals brand. I do really like the product so far now that I have the color right. Good coverage for me (dark circles are more my problem and use the concealer for that--white peach is perfect color in concealer). I have really dry skin, 45 with minimal wrinkles, and this works well for me. If you have this skin type/age, I do not recommend the heavier foundation--was horrible. It exaggerated every dry spot/peach fuzz/wrinkle. Like another reviewer mentioned, the tinted moisturizer gives a nice dewy look for a dry skin person. I just add the powder on top if I feel I want heavier coverage. FYI: mascara is great, eye shadow great. Did not like the cream eyeshadow in the jar-horrible. Hope this helps.
H**I
A healthy glow
This tinted moisturizer is beyond fabulous. For me, even though it is very light, it complements and evens out my skin tone, stays dewy all day, and feels great. Bonus - doesn't amplify fine lines! I've been using it for years - at least 7. I've tried other brands - nothing comes close to this! Vegan, loaded with antioxidants, and pigmented with fruit. Looks great by itself or add a bit of color to cheeks and you have a put together look.
L**P
Amazing for every day use
I’ve been using this for the past two years now and I don’t think I’ll ever use anything else in its place. It’s light coverage, that gives a beautiful glowy look. I love that it’s clean ingredients and doesn’t break me out! I usually use this and a little concealer for a natural look and it’s great for every day wear because it’s not heavy (especially for summer)!
D**N
Not the size advertised!
Don’t be scammed! They are advertising the 1.7 oz bottle, but when it arrives it’s only 1.0 oz bottle. I tried to get it exchanged for the correct size, and they just sent me same 1.0 oz tube again. This is a wonderful product, but you are not going to receive the size advertised, which makes it wildly overpriced.
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