100% Natural Brazilian Purple Clay Powder, 0.5 lbs / 227 gms | for Face packs, Creams and Soaps and other Cosmetic Formulations

I didn't read the reviews before buying this product, and I'm glad I didn't. It worked PERFECTLY, for me. I made lavender bath salts, and they turned out to be a beautiful lavender color! To be fair, it was a very pale color, mixed with the salt, until I added the avacado oil. I would buy it again, for this use.

I have only used this once so far and love it! I made a purple clay cream mask using this and other ingredients following a recipe from simply earth. It blends in easily and feels wonderful on my skin. I am excited to use it more and incorporate it into other face care recipes I have.

Works perfect for my soap and body butter line

Perfect product for cosmetics. I am using it for body scrub and the color works just the way it should.

Beautiful color in my lavender body bars

muy buen producto

I use this in my cold process soap and it brings some beautiful color and healing properties.

I use Purple Brazilian clay for my CP Soaps and Bath Bombs. I was excited to try this as it was a better price point than my usual supplier. Straight out of the package, it looked like a very light, pale, purple color, much lighter than I am used to. I thought I would try it anyway and maybe would darken once mixed with my wet ingredients. But once mixed in with my ingredients, it was not purple. Looked more off white. I used it in the same ratios as the other Purple Brazilian clay I have used in the past, from another supplier. I do understand that natural ingredients may vary slightly due to the nature of it being natural. However, this was not even close to purple-- I am thinking I would have to use it in very high amounts to get a darker color-- MAYBE? Like I said, it was super light to start with... I will not purchase this again.