The Art of Sales, Marketing and the Spokesperson: How over 100 Million George Foreman Grills were sold

Leon is your ultimate insider. This first person story makes the "Grill" and the "boxer" come alive. If you want a page turner on how to use celebrity marketing, product innovation, channel management, this is the one book you should read. I particularly love the story about Las Vegas, patience, and trust. The detail is incredible. I love this book.

Having spent a few years working at Salton and with many of the people in the book this was fun for me to read. What Leon and Samantha really told well is what amazing person George Forman really is. It's a good lesson on how Leon and his team were the right combination to make this all work! Yes, Keith Hamden was tough with those allocations and also one of the best persons I ever worked with!

This story was a long time coming. Extraordinary lives and masterful success of marketing and sales, Highly enjoyable and an amazing story of success that appeared to be luck but was strategically planned and executed perfectly. A must read for entrepreneurs.

This book captures great insight around building the most successful small electrical appliance the world has ever seen. Truly a global product and a global team that made it happen.

A Great Read! Lots of insight into the how-tos of successful marketing and sales from Leon Dreimann. The big surprise was learning what a singular man George Foreman is. Much more than a boxer!!! A great American icon and true humanitarian!!