Porsche Design is a luxury brand with a particular focus on functional, timeless and purist design. All products of the brand are designed in the Porsche Design Studio in Zell am See, Austria, and are characterized by a pure and clean design aesthetic. An unmistakable signature look. Quintessentially, iconic style. The brand Porsche Design was founded by Professor Ferdinand Alexander Porsche in 1972. As the designer of the iconic sports car, the Porsche 911, he enjoyed a reputation as a functionalist. After leaving the Porsche car company as its head of design in 1972, he founded his own luxury brand: Porsche Design.
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