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Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy

Name: Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy
Brand: Malcolm Mcdonald
Price: 11145.00 VUV
Availability: InStock

Product ID: 308255843

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ISBN-13: 9780749478216

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a...

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