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| Best Sellers Rank | #76,363 in Books ( See Top 100 in Books ) #109 in Advertising #363 in Marketing #2,812 in Business Management & Leadership |
| Customer reviews | 4.7 4.7 out of 5 stars (211) |
| Dimensions | 15.75 x 3.3 x 23.37 cm |
| Edition | Illustrated |
| ISBN-10 | 0071364153 |
| ISBN-13 | 978-0071364157 |
| Item weight | 1.05 Kilograms |
| Language | English |
| Print length | 400 pages |
| Publication date | 16 February 2001 |
| Publisher | McGraw-Hill Professional |
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