Hacking Sales: The Playbook for Building a High-Velocity Sales Machine

It covers in a very easy-to-understand way how a sales process works. Unfortunately, the companies with their technology mentioned are irrelevant for 2022. There are now new emerging companies that beat the ones mentioned in this book.

First off, Max Altschuler is an incredible human being.I've met him, and done business with him. He's a friend, a leader, and an inspiration to countless people through his Sales Hacker events and workshops all across the nation.That being said, I had high expectations going into reading this book. And my expectations were not only met, they were exceeded. After reading this book, your takeaways (as stated by Max in Chapter 16) should be:1) How to figure out your ideal customer profile (ICP)2) How to map your total addressable market (TAM)3) How to find the companies in your TAM and harvest accurate data4) How to build lists of potential buyers5) How to find the contact information of potential buyers at scale6) How to find different strategies for targeting prospects7) How to properly segment lists8) How to look at the messaging process and how to track, measure, and optimize your outbound emails9) How to implement outsourcing and how to hire, train and manage virtual assistants10) How to pick a CRM system that best fits your needs11) The best ways to nurture and follow up with leads12) The process for preparing for your first call13) How to negotiate, handle objections, and close the deal14) How to navigate introductions, how to phrase introductions, and how to get your point across15) The importance of asking for referrals16) How to use bonus sale hacks << My personal favorite part of the bookI can say with total confidence that Max delivered on all 16 points above and more.I was at a Sales Hacker event in NYC a few weeks ago and heard two guys at a table talking about the book saying "It's just a book of tools". Ha! Clearly, they just skimmed the book and didn't actually read it cover to cover like I have. Too bad. It's their loss.Speaking from personal experience, I gained a high-level overview of 65+ tools I'd never heard about before, many of which have and will make a massive impact to my bottom line.Do yourself a favor and read this book front to back. It's worth your time and attention no matter how much experience you have in this industry. You're guaranteed to pick up dozens "hacks" as well as numerous tools you never knew existed.

The media could not be loaded.  Why would a marketing guy like me recommend a book about sales? Because the more that marketers understand sales, the better marketers they will be. This is particularly important now that prospective customers are doing online research and don't contact a sales person until they are 60%-90% through their buying journey.In Hacking Sales, Max Altschuler explains how the world of sales is blowing up and going through a transformation. There is a collision of big data, technology and automation that is making this an exciting time to be in sales. And more and more companies are realizing that a good sales team can make or break a business because the best product does not sell itself.This book is not sales 101. It is not a book on sales management. It is for sellers and closers. The book also showcases over 150 tools that modern sales pros are using to prospect, nurture and close sales.If your company has a sales process that was established during the Prohibition Era, this book is a telegram from your future explaining how to survive and thrive in sales.And, to listen to an interview with Max Altschuler about "Hacking Sales" visit MarketingBookPodcast.com

This book is packed with usable, timely resources, links, tools and services that can be implemented immediately. I'm inspired to start using some of the scripts and recommended sites to build and grow my business and automate more of my lead gen and follow up.I'd say the only drawback to this book is some of the companies that are being referenced will likely go out of business or get sold in the next couple of years so it needs to be updated regularly.I'm going to recommend this book to everyone who purchases our product the "You Everywhere Now Consult and Profit" system - it's a training program for consultants, coaches and advisors who want to get and close more deals by learning influence, persuasion and powerful techniques for selling big-ticket advice.Nice job, Max!

The business of selling is changing at a fast and frightening pace. "Hacking Sales" is a must read for every sales leader and sales professional today. In this book, Max provides a solid set of ideas and processes as a guiding light to this new challenging environment.For 30 years since I started selling, I've been a practitioner and lifelong student of the science and art of selling. I read a few dozen books on selling every year without fail. "Strategic Selling" by Robert B. Miller, Stephen E. Heiman, and Tad Tuleja, came out in 1985 and gave B2B salespeople a framework to manage complex sales. I participated in their sales training program in 1988 and continued to use that framework for many years. The Miller Heiman process and the famous blue sheets, influenced me and a generation of sales professionals.When I read "Hacking Sales", I had a hunch that in future, this book will be remembered as one that started the sales hacking movement and forever change the sales processes and "sales stacks" for B2B sales professionals.

Having been in sales for almost 20 years Hacking Sales is refreshing. It's more of a "Guide to Technologies & Apps For Sales". There are some nice ideas on how to define your ideal customer, how to generate lists with contacts which will save you a lot of time. For £10 it's worth buying as there are probably a few game changing ideas in there. It is not a book on "How to Sell" so don't expect any content on how to pitch etc. In fact the book refers you to SPIN Selling by Neil Rackham (which is probably the best sales book I've ever read). In short, good selection of nice apps / systems to help your sales process.Update after 1 month: I read the book again and decided to give this 5 stars. It's definitely a strategic book and some parts are not relevant if you have a small, defined market. However: one great idea or two (which I found) can be total game changers. We love Yesware and are signing up asap. CRMs were too generic for us but gave us an idea of what's out there in terms of functionality. This helped us choose a new CRM system.A great book for Sales Directors / Company Owners. Could be good for sales people - as long as your company will invest in new tools / technologies.

75% of the book is a list of software. Basically, you pay £15 to read a stack of adverts for a load of web services or software.It is with out doubt the worst sales book i have ever read. a total waste of my money. I rarely write reviews but this book is so poor I had to.I see all the good reviews on the page and wonder if they are his friends or family because they are so badly misleading

Whoa! Sales nerds rejoice!

This Book isn't for common Sales people only for B2B Sales people , Those who want to take their Sales carrier to next level definitely go for it.

It’s a straight forward guide to B2B Salespeople.It doesn’t go really deep on the subjects but it gives you a full toolbox to use.