IROIRO Premium Natural Semi-Permanent Hair Color 100 Dark Red (4oz)

Are you searching for a burgundy hair color that can withstand the test of time? Your search ends here! This exceptional shade not only imparts a radiant shine to my hair but also ensures it remains healthy and nourished. The vibrant hue is long-lasting, maintaining its brilliance for over six weeks, especially when washed with cool water. Experience the enduring beauty and vitality of this remarkable burgundy color.

17 year old enjoys highlights and tips of color and uses this in her hair. It was a great choice for birthday. She has been able to use this multiple times.

best red

very much not dark red, but still a pretty colour. i mixed it with iroiro 105 plum and it came out very light on blonde hair. good formula, not sure if it fades quickly or not.

This product is just okay. My daughter has dark blonde hair. I applied it to the last 3 inches of her hair with a brush meant for coloring. She left it on for around 2 hours. We washed her hair with cool water until the water ran mostly clear. As other reviews have said, it is not a true red. It's more of a reddish pink. Within a week, it was faded pretty good. The consistency is thick and doesn't have an odor. I used gloves to protect my hands and wrapped her hair in plastic wrap to let the color sit. It will stain. The biggest negatives to me are that it fades too quickly and it is not the right color.

It's been about two months since I dyed my hair, the color has definitely faded but isn't completely gone yet. I would recommend leaving it in for a decent amount of time (30+ minutes) if you want the color to be as advertised

Good as always! Pigmented and good quality.

So.... If you have ever used iroiro neon pink, you know, it lasts FOREVER. The jury is still out on this dark red, but so far it's much longer than other reds. The magic is, aside from the first wash out, it really doesn't bleed or stain my pillowcases and clothes like every other red I gave tried. The color is pretty. Dark red is not dark red like a merlot, arctic fox "wrath" or dangeg Jones "Diablo"; it's just a red. If you want it to last and not destroy your bathtub and clothes, iroiro us your girl! 🙂