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R**D
Great book. Timely delivered
Nice book...great tips on helping take right decisions
A**L
Lucid
Really lucid writing. Plenty of examples which make it a fun read. Nothing particularly "academic" in the book, the authors have steered clear of jargon, but it explains fundamental concepts used everywhere in a perfect way. That the authors have a sense of humor makes it all the more rewarding. The first few pages nudged me forward, tbh :)
S**H
Must read book for digital product designers. Will definitely help to create next level experience
Must read book for digital product designers. Will definitely help to create next level experience
J**O
Great!
How to deal with the human economic behavior for desired outcomes? we can learn from this book.
A**R
The science of choice architecture
Just gained lot of insights from reading this phenomenal book . Thaler and sunstein have put a lot of effort here . This is even more interesting if you relate to your everyday life and think about the ways you can solve your daily choice problems from the ideas given in the book. The underlying theme of the book "libertarian paternalism" looks like a oxymoron , but it's not . The authors have explained the very essence(lib Pat) of it , in a understandable , thought provoking way . A must read book for all ages .
A**H
Behavioral science and physiology at its best
Reading Thinking fast and slow further asked me to read this nice book on behavioral Physiology based on human judgement.At parts this book can be a bit boring but we have to understand author Dr.Thaler invested his entire life on this topic and tried to explain it.I would say this is a nice book for people interested in physiology and it’s practical implementation.
K**R
Could've been shorter
It's one of those books that shows great promise in the beginning and slowly fizzle out. The author has made his point by halfway mark yet drones on with his side of arguments.So the second half kind of feels like a thesis being defended. But the first half of the book is definitely worth your time - interesting examples galore.
A**R
Very practical to use
UsefulUser friendly
E**G
Misleading subtitle
This book is very disappointing, and the subtitle misleading: It does not provide any practical advice on making or encouraging better decisions.The book retrospectively examines situations, mostly in the USA, where nudge could have helped people with their choices—with healthcare plans, Social Security contributions, mortgages, credit cards, etc. The effectiveness of nudging in those cases is circumstantial, but there is arguably a need for it. However, because what the author says is terribly common-sensical, the book feels like an overstatement of nudging.What follows is the essence of this book without the fluff.Some people cannot think rationally; therefore, decisions should be made on their behalf. But instead of depriving them of freewill, we must nudge them towards the desirable choices so they have the illusion of control.
A**R
Avoid
This book is crying out, desperately pleading on its knees for an editor. Every sentence is repeated. For example in the first page, the word 'school' is mentioned 5 times within two lines. It feels like a child attempting to pad an essay word count, whilst simultaneously being extraordinarily patronising. Returned for a refund, much better books on the subject.
G**E
Very American
It is a very American book. Alot of what is mentioned is based on American lifestyle. 3 stars I wasn't a bad book, just alot of it is irrelevant outside of the States
C**H
Good summing up of a field becoming part of marketing's armoury
(This review is of the Kindle edition) When the book first emerged in the UK it was taken up by professional politicians - seeking what Winston Churchill called "the art of the possible". What one doable thing can you execute that enables a broader/deeper social phenomenon?And the authors do it well. Clear writing, effective examples, and a gradual build towards a strong understanding of what makes societies and individuals tick, and why they make the decisions they do. I found it a good read alongside Kahneman's "Thinking, Fast and Slow" which goes more into the psychology side; Thaler and Sunstein are more practitioners. Definitely worth reading.
A**R
Brings together some interesting points
Most of the content of this book is covered elsewhere - ("Thinking, fast and slow by Daniel Kahneman" is a better read) but the book brings together some interesting points about nudges for behaviour change. As with most books about human behaviour, it's a question of looking for the interesting nuggets rather than expecting a solid block of fascinating material but it's worth a go. If I were to buy again I'd get the paper version not the Kindle one: the indexing doesn't make it easy to flick between sections and that's what you need to do when you're nugget-trawling.
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