Podcast Marketing: How to Easily Grow Your Audience in the Thousands and Make a Lasting Impact with Your Brand Paperback – July 7, 2021

This podcast marketing book is a great resource for current and future podcasters. Author Daniel Larson states that the goal is to actually see a significant and consistent uptrend in your listenership. This means that you have to take the marketing side seriously.First, do you really KNOW who's listening? Potential podcast guests will ask how many listeners you have and you must be able to prove that. Furthermore, when you know what your listeners want to hear, you can provide even better content.Branding is the story behind the business and the logo (as well as the reputation of the company). Your listeners need to be aware of your message, what you stand for, and how they fit into your brand. Be able to condense what you and your podcast business are all about in a few words.Complete Your Podcast Brand Strategy:1) Brand Heart: your purpose, mission, vision, values2) Brand Messaging: brand voice, messaging, taglines, value proposition, brand messaging pillars3) Brand Identity: logo, color, typography, etc.4) Brand Narrative: where you are taking people, trigger their emotions5) Brand Competition: know how your brand compares to the competition and find a way to stand outYour podcast must be structured with a beginning, middle, and end. You can segment episodes with games, music, news of the day, etc. Share your podcast across social media. Use hashtags.Analyze Your Podcast Show:1) Is it unique?2) Is it specific enough?3) Does it stand for something that your target audience can get behind?4) Does the message you're sending invite listeners into the narrative?This well-researched book is packed with practical information to help novices to experienced podcasters looking to grow their branding and following. I highly recommend reading this insightful book.

This is such an awesome book. I wish it was here when I first started my podcast two years ago.The marketing side of podcasting is something that I have never really got the hang of for the longest time. I was consistently wondering if things I was doing was actually helping me grow, ie all this social media stuff. I am sure we have been there before when you are working so hard with the show doing all these different things trying to grow but sometimes it feels like a challenge! Up until this point I haven't found a more comprehensive guide on how to grow a show. The book is clear and concise and Daniel does an amazing job of giving you the best strategies to use. With templates and step by step guides to use. I feel so much more confident about the direction that my show is heading.I love the instagram section which talks about key engagement hacks as well as the breakdown of the algorithm and how to use it to your advantage not just to grow your social media but also to grow your podcast. Driving my audience from my social media to my podcast used to be so hard but I know I have a clear strategy to convert social media audience to podcasters listeners thanks to this book!

There is good information hidden in this book but there is so much fluff, metaphors, and attempts at humor that it became irritating to sift through. I appreciate the attempt, I do, but when I come for knowledge, that's all I'm really looking for.This book could've been summed up into a lengthy blog post.This said, if you don't want to scour the internet for basic podcast growth techniques, this book is handy because it's compiled in one location. For that I appreciate the work put in. It's a good starting point for podcasters and to-be podcasters.

I have been podcasting for about 2 years now. And I must say this has got to be the single greatest piece of content I have come across on the topic of growing a podcast. Daniel goes above and beyond with this book, honestly, it’s the amount of helpful tips and practical walk-through in this book. I am so thankful that he used live examples and walked through. My favorite chapter has got to be chapter 5 all about growing with social media. I have learned so much and have started applying some of the strategies mentioned in the book, more specifically, the positive ecosystem.This has changed how I viewed growing and marketing my show. I feel like up until now I have just been guessing with my show, not really having a clear plan for how to grow the show, but thankfully Daniels has cleared up all my worry. I feel so much more confident now about my ability to grow my shows.You should ignore this book if you are intimidated by jack packed values on how to grow and reach your audience.

This was a good book. I enjoyed it! This book will make you want to push hard on your podcast!

I picked up this book after reading some comments in a podcast Facebook group. I've been podcasting for a few years now, but never really gave a lot of thought to marketing my show, other than the social shares, etc. Larson's book has helped me look deeper into my show and provided some helpful advice that has already paid benefits in growth. For example, I thought I had a pretty good handle on my target audience, but have been able to niche down even further to engage with people who convert to listeners faster. Larson's book has also given me new insight into how I use social media, apply analytics, and increas visibility with SEO. If I had read this book when I started out on my podcasting journey, I'd definitely be in a different place now. This book is well worth the investment.

I think that as a new person to this industry, this book gives me some solid ideas as to how market and grow an audience for a podcast. I feel more empowered knowing a little bit about what is entailed. There are so many podcasts out there now and having a solid plan as to how to make one a success is very needed. I honestly wasn't thinking of all that goes into it and that you don't just magically get noticed just because you create a podcast. I will pass this on to my friends who are also embarking on the journey of having a podcast. Great stuff!

There is a link to the bonuses in the book. Unfortunately it does not work. there is no support.

I love the growth and hibernation cycle, this is something that I have actually started using and it has helped me a ton when it comes to growing my social media. This is freaking awesome. I have gained so much and I am only half way through the book. Currently on the section which talks about how you can grow your social media and podcast on autopilot by simply applying a positive ecosystem.

Although a lot of what I read within this book was something I already knew, Daniel puts the information in a way where you just have to follow the guide one step at a time which makes it much easier to implement the methods and principles which he outlines clearly within the book. If you have been podcasting for a while now and do not see the growth that you would like I would recommend reading this book. At least then you have a well rounded understanding of marketing.

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I’d say this is worth the money just for the bonuses! It’s a cracking read filled with actually actionable steps, many of which I’ve already began to take on. The PGL strategy definitely works! A lot of the methods here are stuff I haven’t heard before but the author proves their effectiveness with case studies and explains why they work over others, which I really liked.