ATTITUDELiquid Laundry Detergent, EWG Verified Laundry Soap, HE Compatible, Vegan and Plant Based Products, Cruelty-Free, Wildflowers, 35 Loads, 35.5 Fl Oz

I've used attitude before and I really enjoy the detergent. It is EWG approved which is the most important thing for me. I only buy detergents (and other products) that they rate 'A' to be environmentally safe. So this ticks that big box. It is a rather small bottle but that's okay for my needs. Is it going to remove stains without pre-treating or agitation etc? No. Most plant-based detergents can't. You might get that with tide but tide also strips color, makes clothes dull and worn and not to mention horrible for the environment. This is very gentle on clothes and skin. I just pre-treat my stubborn makeup or food stains with this leave it on for 20 minutes or overnight (depending on the severity) or pre-treat with an oxygen cleaner like oxi-clean baby formula and that gives me very clean clothes. If you are transitioning from commercial detergents like tide, be patient, manage expectations, don't expect that very strong perfume smell and pre-treat, pre-treat, pre-treat!