Product Story: Launched in the ‘90s, CELL technology was the foundation upon which we built our cushioning know-how. The hexagonal form supported strong movements and helped stabilise each step. The CELL Alien, introduced in ’98, revolutionised CELL tech with its bubble heel delivering soft comfort during long-distance runs. This year, we’re bringing the CELL Alien back in its OG Original form. The mesh upper allows air to circulate, while IMEVA in the midsole offers energy return. A rubber outsole supplies instant grip and traction, and the look is rounded off with PUMA CELL branding on the tongue. Features & Benefits IMEVA: PUMA’s midsole for a lightweight and comfortable feel Details: Mesh upper with synthetic overlays CELL Cushioning Technology Rubber outsole for grip Lace closure for a snug fit PUMA Formstrip at medial and lateral sides PUMA CELL branding at tongue
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